SMS Marketing: Most Important Mistakes to Avoid



Marketing SMS is exceptionally useful – particularly with shortcode message services from online platforms such as SMS broadcast tools. Your business can quickly send a plethora of personalized SMS marketing messages to customers with SMS broadcast – offering you an extremely valuable tool to take your SMS marketing to the new level.


Almost 85% to 92% of SMS messages are predicted to be read in less than ninety seconds. If you compare this to emails that at most only have an open rate of around 20%, the importance of SMS advertising can be seen easily. However, that doesn't really mean that SMS marketing is foolproof. Many mistakes can be made if using this technology incorrectly. That's why we have come up with a list of most important SMS marketing mistakes to avoid and make your marketing more effective.