Whether you’re among the big guys in the industry or have just established your business, you’re going to be in need of a marketing platform to promote your products or services, sooner or later. In that case, when you want to target a diverse market, Bulk SMS marketing could be the best option for you, especially when you have to reach a vast audience in an extremely short period of time.
Now, What Exactly is Bulk SMS Messaging?
Bulk SMS messaging, as the name suggests, refers to sending an SMS in quite a larger volume. It’s typically a “one-to-many” or “broadcast” type of a text message which is sent to a vast group of end-users at once. The recipients could constitute a predetermined group.
It wouldn’t be amiss to state that bulk SMS is doing wonders for not only business owners but also for marketing agencies, community groups, and corporate houses, just to name a few. With time, it’s gaining popularity as the most effective and direct mobile marketing tool available to firms and marketers today to mass communicate with a large database of audiences and promote their products or brand.
Reasons to Use Bulk SMS Service
Various studies reveal the amazing statistics about text messaging with up to 95% of recipients claiming that they open and read every single text they receive while most of the messages being read in the first five minutes from their delivery. This makes bulk SMS messaging an ideal choice for your next marketing campaign.
Listed below are the top five benefits which you can leverage from bulk SMS marketing:
1) An effortless way of text transmission – Bulk SMS messaging enables you to reach your target audience instantly. There are a plethora of SMS broadcast tools available in the market which makes sending bulk SMS for business a breeze, no matter if it's an appointment or reminder message, thank you or promotional message. Though other quick marketing channels are also available in the market, nothing matches the swiftness of SMS message.
2) The best option for all businesses - Compared to advertising on newspapers, television, Facebook, and other advertising methods, bulk SMS marketing turns out to a low-cost option, making it ideal for all businesses, large and small. It includes low setting up and running cost while generating a better return on investment. You don’t have to buy SMS messages in bulk, rather you can invest in an SMS blast service or machine such as Hitech Terminal.
3) An ideal approach to lead generation – Bulk SMS marketing is one of the best ways to promote everything new - products, services, and last-minute deals, among others - you have to offer the current customers as well as potential prospects. Since you’re able to reach a wider audience, there is greater possibility of generating business leads, thanks to the immediate nature and high openness of SMS.
4) An effective way to engage with your customers – You know customers are always expecting special discounts and savings you offer to them. Since they already love to know about the special offers, bulk SMS service allows you to keep customers engaged and interested in your services or campaigns by sending coupons, deals, and text to win contests. Plus, it helps improve your branding and increase your sales.
5) There is no spam filter – One of the best features of bulk SMS messaging is that your text messages wouldn’t get blocked by any spam filter, something you have to face when employing other marketing channels like emails. With text messaging, your message is delivered straight to the inbox of users’ smartphones which increases the likelihood of your message being received and read. However, be sure to add value in your text message and adjust it according to buyers’ persona if you want to make it more effective for your business.