SMS broadcasting is when you send text messages to many people at once. It is also known as mass text or bulk SMS. Businesses usually use SMS broadcast software and SMS broadcasting machines to send promotional messages and important information to customers.
Broadcasting text messages is a very efficient and also cost-effective way you can use to reach out to many people. Compared to many other communication channels, the text message is still the best since many people still use SMS to receive OTP codes from many mobile apps that require registration.
Best Practices for Broadcast Text Messages
Software and machines designed to broadcast text messages allow you to send sales promotions, vouchers or discount coupons, new products promotion, and so on. But you need to know some rules that will help this promotional method be more effective.
1. Send personalized text messages
It is very crucial to make every customer feel more special. You will be able to do so by sending a personalized message to each customer. Text message broadcasting software comes with tons of personalization options. You need to know what every customer wants from your brand and company.
SMS broadcast software going to let you input the personalized text message to the customer. The maximum number of characters in every text message will depend on the SMS broadcasting machine or device you are using. Some machines may let you send 300 characters in a personalized message.
2. Don’t flood the inbox
The worst thing to do in sending broadcast messages is to send too many text messages. It is crucial to set a frequency to send messages to customers. The more frequently you send messages to people, the riskier your business will be.
Using SMS broadcasting software to flood your customers’ inboxes will lead to spamming. And your customers will hate your business. If they were your loyal customers, they may look for other businesses that offer the same products and leave you if you send them too many messages.
3. Watch the timing
When will you broadcast promotional messages to your customers? It is crucial not to send SMS at the wrong hour. The best time to send promotional messages to customers is from 8 am to 9 pm. Don’t use SMS broadcast software and send your promotional messages too early or too late.
Before 8 am, your customers will be very busy preparing things and they don’t want any distractions. If you broadcast text messages after 9 pm, your customers will be bothered since they need this time to get some rest or to be with their family.
4. Encourage customers to participate
Instead of using a message broadcast app to send messages your customers can only read or one-way SMS, try to be more engaging. For example, you may want to initiate a discussion. When customers are participating, you’ll understand what they need and want.
That’s how you’ll know what services or products from your company will be the best solution for each of your customers. You may want to use SMS broadcast software to send messages containing a link that will direct customers to a survey form or another page you desire.
5. Watch the SMS segments
You want to make sure that the text messages you send to customers are less than 4 segments. Every segment of an SMS consists of 160 characters. If you send text messages containing too many characters, your customers will close the app before finishing the sentences.
Sending short messages is a much better way to engage with your customers. Customers prefer SMS broadcast services with shorter messages. They don’t have forever to understand what you want to say through the message.
The Most Recommended SMS Broadcasting Device
SMS Broadcaster offers the best broadcasting devices you can use to promote your business. Many of those devices allow you to send an SMS that contains 318 characters. Those devices allow you to send promotional messages that will never bother your customers.
Also, SMS Broadcaster’s devices will let you bring them anywhere you go. This means you will be able to use SMS broadcast software in different places and send promotional messages to many more people. The flexibility of the device will let you gain more engagement from many potential customers.