Animation is now an excellent way to promote something. This is a unique way to make people aware of your brands and products. However, you need to create quality animation with quality audio for animation to make people curious about the animation story.
Sound effects and foley (special sound effects that imitate natural everyday sounds) will contribute to making your viewers more immersed in your story. Nearly everyone who watched an animation with sound effects and music felt more suspense and immersion.
Get Audio for Animation And Make It More Realistic
There are several tips you need to learn and apply if you really want to make an animation video much more memorable and realistic with sound effects. Here are those tips you need to know, apply them and you’ll create impressive animations.
1. Don’t use too many sound effects
Viewers may lose track of what happens in the animation if they use too many sound effects that are playing simultaneously. Make sure that you only add well-selected sound effects audio for animation so that all viewers can listen to every audio clip to keep track of the events of the scenes.
How to avoid overusing sound effects? The best way to mix animation audio perfectly for your animation is never to play two or more sound effects at a time. This limitation is going to help you emphasize an event or action without overwhelming viewers with many conflicting sounds.
When you make more animations, you may want to experiment with overlapping sound effects. Use unique effects that your viewers can associate with the brand so that you are going to stand out from all competitors.
2. Humanize the brand with sound effects
When you humanize your brand, you make the brand communicate with your customers like they’re friends. To humanize your brand, use casual language and reference pop culture elements. Sound effects can help you add relatable sounds.
Sound effect audio for animation will show your viewers that your brand understands them. It will also build a much more profound bond with viewers. Sound effects can also help raise viewers’ likeliness to pick the brand you promote over other brands.
Before adding sound effects to animation, you need to check the research documents of your audience to discover some sound effects that your customers and viewers will recognize. Use words that are related to the interests of your customers before you record audio for animation.
3. Evoke emotions with sound effects
Sound effects can also influence your viewers so that they will feel specific emotions. Sad tunes paired with thunder sound effects are going to make your viewers sob or feel sad, depending on the events happening on the screen.
In contrast, you may want to transmit excitement by using an upbeat tune that’s paired with the sound of fireworks and drums. Discuss the emotions that your animation is going to transmit with your colleagues before the team downloads audio for the animation and uses it on the animation.
Your decisions should be based on the feelings you want viewers to associate with the brand you are trying to introduce. Then, you can start choosing sound effects from an online sound effects library. Those sound effects will help your brand emphasize the feeling.
4. Vary the audio levels
To create scenes that establish a mood or intrigue viewers, you can use sound effects, ambient tracks, and background music. However, the audio level of each track should vary. Various audio levels are going to help viewers distinguish a clip from the others and follow the video’s events.
Three types of audio for animation are available: sound effects, ambiance tracks, and background music. Background music is the audio clip that’s going to play throughout the video. This clip is usually the quieter one since the goal of this audio is to set the scene’s overall mood.
Foley sounds or sound effects should be the loudest clips that your viewers should hear despite the short length. Balance the audio levels of your animation videos so that all viewers will enjoy the animation.
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