One of the most popular ads that marketing teams choose nowadays is banner ads. Those banner ads are displayed on many online platforms to deliver the campaign. However, banner ad size should be chosen because the ads should appear perfectly and are easy to read by the visitors.
A banner usually contains text and images, even some images are moving to catch visitors’ attention. The space of banner ads is also very narrow and you can’t display it anyhow. So, a perfect size will be a great consideration before creating banner ads. How to select the right size?
The Types of Banner Ad Size
1. Mobile banner size
This is the size when you decide to deliver the campaign on mobile. The pixels are 300x50 so it can be read easily from mobile devices. However, this is the maximum dimension that you can use. Or else, smaller ads can be the right option for your campaign.
A smaller banner ad can be a bad option if you want to introduce a product because it means you exclude many materials such as images and ad copy. Interactive media needs a larger space of banner ad size to pour your creativity into the banner ad itself.
2. Medium rectangle
A medium rectangle size ad is 300x250 and its name is MPU banner. This version is very popular with many marketers because it is the right size to see from mobile devices and desktops. It does not look too much to see because the size only fills the necessary space on the screen.
You can consider this size the most among other sizes if you want to display text more than images. This size is the right one to fill for video ads and image ads without additional text. This is the most adaptable banner ad that publishers and advertisers would recommend.
3. Leaderboard
A leaderboard banner is about 728x90. This is mainly used as a horizontal banner and perfectly fits the desktop. This size is the right choice to perform an eye-catching advertisement because of its large size. Thus, it is easy for the visitor to notice the material inside the banner.
You can choose this banner if you want to display the ads at the top of the page. This super banner will catch visitor’s attention immediately because of its position. Also, the visitors are likely to click the banner. This is why the conversion rate of this banner ad size is very high.
4. Large rectangle
The size of this banner is 336x280. This size is not chosen by many marketers unless they want to display it on blogs or websites. The position of the banner will not fill up the entire screen and you have to create content to make it look informing the visitors.
5. Wide skyscraper
There are two types of wide skyscrapers, from 160x600 and 300x600. This is a regular size that many people choose because the placement of this banner is very flexible. Some people are more familiar with this banner as a half-page ad. The performance of this banner is the best for online marketing.
Why Should We Choose The Right Banner Size?
1. It conveys the message
Choosing the right banner size is important because you are going to deliver the messages and values of your brand. Too small or too large might not catch people’s attention. They will not even bother to click if the ad size is not interesting.
2. Reaching a successful campaign
To reach a successful campaign, you have to choose the right size to make the banner readable. You can consult with a professional advertiser about the right size to convey the message. Designing the banner will be easier after you know the size that fits your message and value.
Besides adjusting a banner ad size to your banner size, you have to adjust the method of marketing to help you gain attention from your loyal customers. A device such as an SMS broadcaster is the best choice to broadcast many messages at one time without saving their numbers.