If your brand is going to send messages to many customers around the world, then you need to consider getting a special broadcast SMS sender. The sender’s name is going to appear on top of every promotional message you send to customers.
If the sender doesn’t represent your brand, recipients of your messages won’t be interested to tap on the notification and read your message. For brands, the sender of SMS marketing messages is a very crucial thing. Your recipients should know that those promotional messages are from your brand.
The Importance of Sender’s Name of A Broadcast Message
The sender name or sender ID is a special feature that allows you to start personalizing text messages with the name of your company or your brand. This ID is the number or name that will be displayed as the SMS message’s sender to the SMS message’s recipients.
Since you are going to send one-way messages, you are free to choose between using a custom sender ID or a shared business number. Shared numbers will look like long codes but those numbers aren’t unique numbers for your own business. Why you should use a custom sender ID for your own brand?
1. Personalize SMS branding
A custom broadcast SMS sender will let every recipient of your message knows who you are and what your business is about. Choosing a custom sender ID for a business is a very paramount step because your SMS marketing strategy really matters to your business.
This means your brand loyalty and equity is very vital for your brand and company. Personalized SMS messages you send to customers will generate more recognition and brand recall compared to a generic unknown number.
A custom sender ID on SMS broadcast messages has a huge impact on your business. The more trust and brand equity your business gets, the more optimal your SMS marketing strategy will work.
2. Gain more brand awareness
Brand awareness is the very first step every business needs to take. If your business is new to the area, brand awareness gets more crucial. That’s why you need to get a custom broadcast SMS sender. When you open a new business in a new area, you want everyone in that area to see you.
The best and most effective way to make people aware that you sit among them is by sending broadcast SMS messages with your name on top of it. When recipients see an SMS with the name of a brand that is unfamiliar, they’ll instantly be more curious.
Seeing a text message with a random number as its sender won’t make people curious. They will more likely ignore and delete the message without reading it.
3. Create a professional look
Even though you are running a small business, a custom sender ID is going to make your business more professional. A series of numbers will only make people think that you’re a random someone trying to catch their attention. But with a custom broadcast SMS sender, you’ll look totally different.
The name of your company or brand will appear on top of the message. It is going to make even the smallest business looks much more professional, like many established businesses. This is a great way to gain the trust of potential customers who never heard of your business before.
Alternatives to Custom Sender ID
Though a custom sender ID is the best option to build stronger brand awareness and make a brand looks more professional, it isn’t the only option. Some other options are using dedicated shortcodes or 10-digit long codes for the sender ID when you broadcast text messages to customers.
1. Dedicated short codes
This code contains five to six digits of unique numbers that will represent your business. Those numbers are identifiable since only one company can use a series of those numbers. customers can save the short code easily on their phones.
2. 10-digit long code
This one contains 10 digits of dedicated numbers that your customers can also save on their phone. You need to register the 10-digit number with a local area code.
However, the best way to promote your business is using a custom broadcast SMS sender that will immediately let customers know who you are and what offers you have. Use Hitech Terminal devices that will let you broadcast text messages with your brand name as the sender of each message.