Research shows that grocery or food orders and retail purchases make up a huge purchase percentage. From the research, you can learn about consumer buying behavior. Digital shopping accelerated during the Covid 19 pandemic and it doesn’t stop after the pandemic.
Consumer shopping behavior is now affected by marketing. Everyone today is exposed to messages and ads about services and products as they shop. Those ads can be seen on email, social media, and TV. Those ads can shape everyone’s perception of a product, brand, or business.
How Marketing Impacts Consumer Buying Behavior
Marketing can trigger customers’ certain emotions. An ad that looks very touching may encourage you to connect to a product or service and then make you want to use the service or product from a specific company. Below are some ways marketing can impact your buying behavior.
1. Awareness
Marketing enhances customers’ awareness. When customers become more aware of a new service or product, they will look for the benefits of the new product and how it makes their lives easier. If the product is very useful, they will purchase the product.
2. Brand perception
Another way marketing impacts purchasing behavior is by building brand perception. Well-designed marketing campaigns will create a more positive image and association between consumers and the brand.
3. Emotion
Marketing is also affecting customers’ emotions. Heartwarming commercials, for example, can make customers feel more connected to your brand and then encourage them to choose your brand over your competitors.
4. Promotions and discounts
Offering promotions and discounts can also attract customers and affect customer buying behavior. By offering promotions and discounts, you can give incentives to consumers to buy particular products or use particular services. They will never forget your brand forever.
5. Influencers
Customers can trust influencers’ opinions they have been following. If customers don’t trust your brand yet, try to make them trust you by making someone they trust using your product. Connect with as many influencers to shape consumer buying behavior.
Consumer Behavior Can Lead To Shopping Action
Every business should do its best to understand customers. You should also be able to shift with customers’ expectations. That’s how you can serve your customers more effectively. When you try to connect to customers, the goal should be shifting the buying behavior model and making them buy.
Instead of offering quality services and products, providing an online experience that’s much more welcoming is going to help your business and make your customer place an order. For example, you may want to have an AR feature or augmented reality on the product page.
Your customers will be able to get a preview of the product in a more realistic environment. They can see how gorgeous the product will be when they bring it home. This high-level feature is going to make your customers buy from your store instead of other stores with no AR feature.
Other Factors Affecting Consumer Buying Behavior
Though marketing can have a big impact on customer behavior, other factors can also affect the purchasing behavior of your customers. Below are some of them.
1. Personal factor
This includes different individual characteristics like personality, lifestyle, occupation, income, gender, and age. Personal factors can also affect the purchasing behavior of your customer based on every customer’s personal needs and preferences.
2. Psychological factor
This one is the internal mental process that’s going to affect purchasing behavior, such as motivation, attitudes, learning, and perception. Psychological factors often stem from social and cultural norms, values, and personal benefits.
3. Situational factor
Another thing that’s affecting consumer purchasing behavior is the situational factor. External circumstances may also affect the behavior of your customer. It is usually the social surroundings, time, and physical environment.
Enhance Your Marketing Strategy
Since you’ve learned that marketing can a have high impact on your customer behavior, it is time to enhance your marketing strategy. Pick the most effective marketing strategies that will encourage your audience to place an order or use your service.
Many marketing methods are available to promote your service or product. To shift consumer buying behavior, use SMS marketing with one of SMS Broadcaster’s products. Hitech Terminal Enterprise allows businesses to send promotional messages to people around the businesses’ locations.
Different SMS Broadcaster products come with different features. With those features, your team can use Hitech Terminal Enterprise anywhere and reach more people in different locations.