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Quick And Easy Ways To Boost Employer Branding

As an employer, you also have to maintain your branding, not only for the public and external parties, but also mainly for internal parties, namely your employees. Having a good employer brand can help you to get a good reputation. Not only that, when employees have a good perception of their employer, their productivity level will also increase. In this discussion, there are a few easy ways to boost employer branding that can help you build good branding.


What Is One Easy Way To Immediately Improve An Employer Brand?


easy ways to boost employer branding

The easiest and best way to be able to build a good branding employer is to show the appreciation and value of your employees well. This sounds simple, but surprisingly many have not been implemented in all offices or work environments.


The work pressure that is already stressful will certainly feel heavier when coupled with unsupportive and unpleasant work conditions. One of the easy ways to boost employer branding is to hold an appreciation event for employees who have shown good contribution and dedication to the company.


You can show this appreciation in the provision of annual events where there are awards and bonuses or prizes for employees who really deserve the appreciation. However, appreciation doesn't always need to be shown through a grand or big event, you also have to show appreciation and gratitude for their good performance in daily conversation.


For example, you can complement them every time they do exceptional work, and much more. This small gesture will really help to make the employer's reputation better in the eyes of the employees


How Can I Increase My Employer Brand?


If you have implemented the tips above and want to continue to make more efforts to boost your branding, actually there are still many things you can do. The key is to make the work environment comfortable for your employees.


One way is to make connections between employees and superiors less rigid, but still professional. Most offices limit the relationship between employees and their superiors, but to be able to build a good team there must be good communication and recognition between the leader and team members.


One of the efforts you can do is to hold outings or various other non-formal events that are held regularly, so that employees and their superiors can get to know each other, even with executives in the company. This more open connection will make employees feel more like they are belong in a team rather than just being subordinates or "workers" only.


How Do You Create A Positive Employer Brand?


If earlier we only talked about the basic concept of the easy ways to boost employer branding, now we are going into a deeper discussion about concrete actions that you can take and implement directly in your office to achieve good branding. The following are some suggested policies or systems that you can try to implement in your office:


- Implement summer hours work days

- Roll out employees survey on their satisfaction

- Have a meeting free day to improve work flow

- Create a flexible work system

- Improve connection and communication in the office


Some of these systems or activities may only work in certain types of companies, but it is worth trying. Some of these tips have even been proven to be able to increase the productivity of workers up to 50%, of course, a fantastic percentage that you as an employer want to achieve.


In addition to the tips above, there are actually a number of activities or systems that you can implement to make the environment in your office much more comfortable for your employees, which will immediately result in an increase in your employer's branding.


If you want the productivity of your workers to increase, then you should try to first improve your employer's branding as one of the keys.


Final Words


Employees are one of the most valuable assets for a company, and by acknowledging this fact is one of the easy ways to boost employer branding.


The main key is to make your employees comfortable with the policies and work systems in your company, that way, surely your branding in their eyes will be good. In fact, if your branding is proven to be good, employees will also recommend your company to other workers out there.


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