Google Analytics’s standard version called Universal Analytics will no longer process new data on July 1, 2023. And then Google Analytics 4 will be the only tool provided by Google to track the activity on your website after October 1, 2023.
Every marketing agency needs to learn about GA4 since this tool is highly beneficial for the marketing agency. GA4 is designed to provide more data in the entire lifecycle of the customer’s journey. More data will be available after your business gets more customers.
Google Analytics 4 Benefits & Key Features
GA4 comes with some key features and benefits that make it different from Universal Analytics and the previous versions of Google Analytics. Before upgrading to GA4, you need to check out the benefits and key features of this Google tool below.
1. Deeper Google Ads Integration
Many advertisers requested some significant changes to Google Analytics. One of those changes is a specific tool they can use to measure web and app integrations together. Particularly, this kind of integration is going to let you see in-web and app conversions for YouTube Ads and Google Ads.
This integration in Google Analytics 4 will also let you see other paid channels like Facebook and also organic channels like email, social, and search. The tool you can use on GA4 is the Google Ads reporting tool. It will help you streamline the paid campaign analytics.
2. Customer-centric measurement
The second of Google Analytics 4 changes is a more customer-centric approach. This approach is going to help you track the journey of your customer, especially the fragmented experience that involves many platforms and devices.
Google explained that GA4 is using multiple identity spaces such as user IDs provided by the marketer and also unique Google Signals that come from users who chose into ads personalization. The goal is to give marketers a more complete view of how customers will interact with the business you run.
This tool is designed to help you know exactly where your customers come from and what actions your customers take throughout the cycle they interact with businesses.
3. Reorganized reporting
This is a genius key feature provided by Google Analytics 4. The goal of this feature is to simplify tracking your customers throughout the marketing funnel. The new Google Analytics tool has a new section known as the Life Cycle.
This tool includes reports for retention, monetization, engagement, and acquisition. The older versions before Google Analytics 4 reports only had the acquisition report. This means the new sections on GA4 can offer more visibility into the newer customer lifecycle stages.
There is also another section called the Analysis section. This new reporting capability of GA4 provides some templates that will analyze cohort analysis, user journeys, conversion funnels, and more.
4. Data controls
The latest version of Google Analytics now can adapt to a brand-new privacy landscape with much more granular controls in analyzing, retaining, and collecting user data. Google Analytics 4 allows your website to collect data without using any identifiers or cookies.
Instead, this outstanding new platform is going to rely on data modeling so that it can fill in the gaps in your customer journey because of inaccessible or incomplete data.
Start Migrating to GA4
If you are now setting up a brand-new property, then you will use GA4 reporting automatically. But if you are now using the old version of Google Analytics took, then you need to make the transition. GA4 is not only a revamp of Google Analytics’ old version. You must implement the setup simultaneously.
You are recommended to change to Google Analytics 4 immediately since it is impossible to import data from the older version. You must start collecting data and then get familiar with the Google Analytics tool before replacing the old version.
After collecting data, you can use the new database to start promoting your business and gain more loyal customers. However, you don’t really need a database to start promoting your business and products or services.
While migrating to Google Analytics 4, you are highly recommended to use one of SMS Broadcaster’s products. The product’s name is Hitech Terminal Enterprise. This product is going to let you promote your business and brand to anyone without the necessity of a database.