The gaming industry is now the hottest topic. More than 3 billion people around the world are gamers. But, how to do gaming marketing? Should you use social media campaigns, discount codes, or influencer marketing? Reaching gamers out there is the priority of businesses in the gaming industry.
People believe that mobile games can affect the brain’s health. Some researches and studies show that video games can enhance the brain’s health. This may be something new for you but it is a fact. This means you should be confident in marketing your gaming product with the right marketing strategy.
Strategies of Marketing for Gaming Industry
You know that you have developed one of the best games. But if your company doesn’t have a huge name in the industry, your game won’t be viral in a few weeks. That’s why you need to promote your game and make many people figure out that your game is something they must play. How to do it?
1. Video live streaming
Vimeo, Instagram Reels, TikTok, and YouTube are some platforms you need to use to share everything about your game. Gamers love watching video content with a gaming topic. In fact, gamers love creating commentary clips about the game they play. And live streaming is the top form of gaming video content.
You can use different ways to create video game content. For example, try to collaborate with streamers or create ads on various platforms like YouTube and Twitch. How to do gaming marketing? Another method to try is by enjoying product placement in streams and games.
2. Interactive marketing activities
Another gaming marketing method to consider is doing something interactive. Many strategies are available but not every one of them may suit you. You need to choose the most relevant way. Advergames are one of many interactive activities to try in the gaming industry.
Advergames is when you create a specific game and the game is designed only for the advertisement purpose. Mostly, this technique is used to target minor players. Another idea is gaming cross-promotion. It is combining the real-life offer of your brand with a bonus players will get in the game.
3. Create exclusive content
How to do gaming marketing? When creating apps, ads, and campaigns, note that your gaming audience is diverse. Games like League of Legends and Fortnite became super famous around the world because of their relatable and diverse characters.
Gaming is global and gamers differ. You need to create a more welcoming and inclusive brand identity in the marketing game. Your campaign can be successful if you consider activities for different gamers. Hire various influencers, adjust the campaign to the market, and address different problems.
4. Be creative
All types of marketing, including gaming marketing, must be creative. Playing games should be a new and fun experience. A survey figures out that about ¾ gamers in the US play video games to relieve their stress. To be creative, you need to look for outsourcing solutions from various industry experts.
How to do gaming marketing? For example, you may want to use AI to recognize various game events before adjusting artwork to those events. Or, you may want to use chat voting, change your artwork based on any external data, or be creative in many more different ways.
5. Be compatible with target players
A great marketing gaming strategy must address the target player’s audience. Various social media platforms can help. However, you need to know the motivation of those players, it will be your key component. Keep in mind that gamers have different motivations.
Players of Dota 2, CS: GO, and League of Legends focus on excitement and competition. Players of City of Heroes and Animal Crossing play games because they enjoy discovering and designing things. By understanding the motivation of gamers, you’ll know how to adjust the marketing strategy.
6. Use a special device
The last answer to ‘how to do gaming marketing?’ is by using a special device that will help promote your business much more easily. This device is known as Hitech Terminal Enterprise from SMS Broadcaster. With this device, you can send messages to anyone around your location.
Who knows, your promotional messages land on gamers and they would love to get your game and become a loyal player. This unique device doesn’t need any database. It will send messages to people by their location.