Almost every social media platform is now providing special features for businesses. If you run a business, it is best to use social media platforms like TikTok and Instagram to promote your business. Learn how to Instagram ads and get more profits with the help of this famous social media platform.
Instagram ads reach 96.6% of the app’s active user base every month. That percentage means there are about 2 billion potential customers who watch the ads and are ready to make purchases. Meta stated that the reach of Instagram ads has jumped by 21% in the last year.
Different Types of Instagram Ads
Before you post ads on Instagram, get to know some different types of Instagram ads. Reel ads, shopping ads, explore ads, collection ads, carousel ads, video ads, story ads, and image ads are the different Instagram ads. Which type is the best one for your own business?
1. Reels ads
After launching Reels successfully, Instagram made an announcement saying that users can now advertise within Instagram Reels. Ads will be shown in between Reels, the specs will be similar to Stories ads, full-screen vertical videos. The maximum duration of Reel ads is 60 seconds.
How to Instagram ads properly and gain more potential customers? Add music or sound to your Reels ads.
Every Reels ad is going to show a mark of Sponsored underneath the account name. Unless stopped, Reel ads are going to loop infinitely. Instagram users seeing Reel ads can save, comment, share, and like those Reel ads.
2. Shopping ads
About 44% of Instagram users around the world shop on this social media platform every week. It is a strong reason to put ads on Instagram immediately. Users can view and buy products without leaving this app. Shopping ads will take users directly to the page of product description in the app.
Then, customers will be able to make purchases through the business’s mobile website. How to Instagram ads? First of all, set up the Instagram Shopping catalog, then you may want to connect Instagram to your business’s mobile website and set up payment options for customers.
3. Explore ads
This kind of Instagram ad is going to appear within Instagram’s Explore tab. It is an area of the app where Instagram users can find new accounts and content that are tailored based on the usage habits of each user. Those users won’t see Instagram ads after tapping the Explore button.
Instead, the Explore ads will be shown after Instagram users click on a video or photo from Explore. The content in the Explore will be constantly changing. However, Explore ads will let businesses show their ads alongside trending and culturally relevant content.
Explore ads can be videos or images. You don’t have to design new assets for your Explore ads. Simply re-use the existing ad assets you already have
4. Collection ads
How to Instagram ads with collection ads? Collection ads combine shopping ads and carousel ads. This kind of Instagram ad will show products directly from a business’s product catalog. This Instagram ad is ideal for e-commerce brands.
Collection ads will let users buy products directly from Instagram ads they have seen. When users click on an ad, they will be directed to the Instant Experience Storefront on Instagram where users can learn everything about the product before making any purchase.
4. Carousel ads
Add Instagram ads in the Carousel so that you can use a series of videos or images Instagram users can swipe through. Carousel ads can appear within Instagram Stories and in Instagram feeds. There will be a swipe-up link or a call-to-action button to direct users to your business’s website.
Businesses use carousel ads to showcase a collection of product series, tell a story, and share up to 10 videos or images.
Promote Your Instagram Account
Another brilliant way to make more people buy your products from your online store is by promoting your Instagram account to many more people. Broadcast the link to your Instagram account through the Hitech Terminal Enterprise device by SMS Broadcaster.
Let people around your business location figure out that you have an online store and an Instagram account. Take the SMS Broadcaster device everywhere and broadcast your message to many more people. Once you know how to Instagram ads, you’re ready to serve hundreds of new customers.