The main goal of Google is satisfying search intent. Google search engine is getting more advanced. It influenced the changes of algorithms and ended up more strict when it comes to measuring how well they match with user intent.
That is the reason why it is important to figure out our search intent. You can boost your traffic and rank. And your audience will be satisfied with the content.
What is meant by search intent?
Search intent means the purpose of what the users search for. It is like a keyword that is commonly used by users and audiences. Google can interpret search intent by showing users the results of the search.
Search intent can inspire you to make content that is fit to what users are looking for. You can make the content as creative as you are. So that makes your traffic get higher and your website will get potential targets.
How do you optimize content for search intent?
To know deeper about “How to use search intent for your business”, you need to optimize the content. Also because of the importance of search intent, you need to know how to make this work. Check the list of how to optimize content for search intent and get more clicks to your website to earn more for your business.
1. Explore the top ranks pages
You can type any keyword that you want to check and go explore the top list of results. The example search intent is like “Trip to Singapore”, then you can see the result can be either commercial or informational.
This highlights that individuals who sort such query within the search engine are searching for the data to select the leading organizer of visits to Singapore as well as compare distinctive options.
So you plan a substance of content that will highlight all the benefits of your trips to Singapore. And share data around visits, like why individuals travel to Singapore, how reasonable it is etc.
2. Check the “people also ask”
The “people also ask” or known as question section is really helpful when you need quick data and answers. It is really great if you create content based on the question on that section. Your audience may get into your pages.
3. Place the keywords as it have to
You need to place the keywords correctly. It is important to make your audience visit the right pages. You have to separate the navigational, informational, commercial and transactional keywords on your website.
Types of search intent
The four that I mentioned above are the basic categories of search intent. To answer “How to use search intent for your business”, you should know about these types. Here are the types of search intent.
1. Navigational intent
Navigational intent implies that the client needs to discover a particular page, space, or physical address. It covers Google's "visit" and "site" client entomb and includes neighborhood search. It basically lets the users know about the thing they are trying to find.
2. Informational intent
Informational intent aimed the client needs to get to know something. Regularly, clients state these looks as questions and utilize words like who, what, where, why, and how. Questions inquired can extend from greatly particular ("how ancient is Monalisa paint?") to wide or complex ("basic investigation of The Iliad").
3. Transactional intent
Transactional intent implies clients need to do something particular, either in individual or utilizing their gadget. In spite of what the title infers, this isn't a limited fair to buy. A client doing a value-based look might moreover need to total email signup, frame accommodation, store visit, or a phone call.
4. Commercial intent
Commercial intent means cross breed or hybrid of instructive and value-based. In other words, these are the queries that are used when they're doing their inquiry about some time recently making a buy choice.
Let's say, for illustration, you're not beyond any doubt on the off chance that you need to spring for an iPhone or a Samsung Universe, so you seek for "iPhone 12 vs Samsung s21":
After knowing about “How to use search intent for your business”, you have to pay more attention to content you provide on the site. It will basically help to increase the traffic and get more potential customers. Start boost your business by managing your site, now.