Your company will eventually face a sales decrease at some stage. That could be caused by competition modifications, seasons, advertising or modifications in your company. Regardless of why you must act quickly and find a way to increase revenues in the last minute.
Last-minute sales can assist you in recovering from a downturn, whether you are selling online or by brick and mortar. You just need to know what works correctly and what doesn't work. We have listed down four crucial tips to increase your last-minute sales today.
Using SMS Marketing
The SMS system, without a doubt, is an excellent way to focus on your flash and give a boost to your sales of last-minute. According to the survey, US citizens spend approx. twenty-six minutes a day on text messaging and approx. twenty-one minutes a day on calling. Moreover, approx. 80% of customers said they had chosen brand text messages just to get a deal or coupon to save money.
The fact that 90% of text messages are read in less than 90 seconds is even more impressive. That enables them to notify clients about last-minute sales or to update them after they purchase your products.
Running Flash Sales
Flash sales is another one of the most efficient ways of boosting sales and increasing foot traffic and traffic on the web. Studies have shown that flash sales increase transaction rates by an average of 34% to 40%. In fact, the open rates of flash messages are 60% - higher over the annual rate of companies. Flash sales also encourage clients to purchase non-sell goods, leading to more significant income. Having said this, it's essential to take the time before your flash sales are running. You must ensure that all of the components are available:
Accurate Pricing Details
Efficient Marketing and Promotion
Selected or Targeted Audience
Running Contests Online
Are you looking to take things to a new level? How about running a contest online to give a significant boost to your sales? Though contests aren’t innovative – but work perfectly. Some online sources have found that it increases more than 34% audience, 1/3 of any contest entrants sign up to company’s email list, and it increases the number of entrants by ten times.
These figures demonstrate how competitions/contests can increase the understanding of your brand and reach. You can also boost revenues or sales by encouraging individuals who take part in the game to make your last-minute deals. To achieve this, after the competition is over, you must ensure that everybody is followed up. Let contest's winner know and do offer a consolation prize to the person who didn't win. This award might be a product discount or a time-based offering. You'll develop a sense of urgency for the contestants by using a time-bound offer. In turn, this will lead to a purchase within the specified time period.
Influence of Self-Serve Platform for Advertising
Using self-serve advertising is an additional way to increase sales or revenue of last-minute. You don't need to recruit costly ad agencies or media strategists to develop ad campaigns any further. Today, advertisements can be created easily by platforms such as search engines and social networks. Google Ads is especially suitable for encouraging ultimate customer sales. Every month there are more than 170 billion Google searches, and according to 48% people, they click on text advertisements.
The Last Word
It is not really challenging to boost last-minute revenues. You can transform your company quickly with the right SMS tools and strategies and regain all income that you lost while sales were down. The way you choose will rely on your company type and sales objectives. You also have to take account of your target audience's requirements to ensure that you can deliver what they need.