A marketing campaign is promoting products by using different media types, like online platforms, print, radio, television, and so on. This campaign is not only reliant on advertising but also uses interactive techniques like video conferences and demonstrations.
Businesses in a very competitive market can consider trying this campaign several times since it is the best way to generate sales and brand awareness. You can design this campaign with different goals, such as introducing new products, building a brand image, increasing sales, and so on.
Different Types of Marketing Campaigns
The goal of this campaign is to promote an individual, brand, or company. This campaign is going to get the attention of the consumer in various ways. The campaign should be able to increase the awareness of a specific organization and get new customers. Here are various types of campaigns.
1. Traditional marketing campaign
This type of campaign is going to promote services or products or increase brand awareness by using traditional media outlets. Usually, this campaign is going to use direct-mail advertising, radio, print advertising, and TV. An example of this marketing is placing ads in the newspaper.
2. Seasonal push campaign
What is a seasonal marketing campaign? This campaign is going to promote seasonal services, products, or sales. Usually, restaurants and retail chains need this type of campaign. The local retail store can create social media ads that will inform consumers of winter sales during the winter season.
3. Product launch campaign
The goal of this campaign is to make people know that a business is going to release a new product and why people need this new product. A manufacturer is going to coordinate with the distribution partners to conduct this product launch campaign.
An example of this campaign is when a shoe company is going to launch a new pair of man’s sneakers. Then the campaign is going to focus on how to reach men and how to use the right tactics to advertise the new products through emails and social media platforms.
4. Brand awareness marketing campaign
This type of campaign is going to focus on building awareness or strengthening the awareness of the brand provided by a company. Usually, larger brands will implement this campaign to keep their brand popular among other brands. For example, a business can start a blog and post quality content.
Those contents are relevant to the target audience so if the customers have questions about the brand or a product, they can find the answers in the content. Though the target audiences don’t make any purchases, they will be aware of the brand, and one day they can return to the brand.
5. Rebranding marketing campaign
This campaign is when a specific company is using marketing to inform its customers that something changes. Companies usually use this campaign to inform that the company has a new logo, name, or merger with another company. A company can also use this campaign to fix its reputation.
For example, a restaurant is known for the unhealthy meals it offers. The restaurant can use a rebranding campaign and advertise the new and healthier meals. The restaurant can also use this campaign to promote the commitment to encourage wellness and health to encourage new sales.
6. Email marketing campaigns
The purpose of a marketing campaign is to help companies keep in touch with their loyal customers. Through emails, companies will inform their customers of new services or products, discounts, coupons, sales, and so on.
For example, a company can send emails to all customers to offer 10% off coupons for the next week’s sale. Or, the company can send information about the upcoming sale so that everyone in the database won’t miss the sale.
7. SMS marketing campaigns
Email is not something that every customer would check every single day. The more effective way is SMS marketing which is going to inform customers immediately. But businesses believe that SMS marketing is more complex since they have to gather a database.
A database is not what you need. Instead, get a Hitech Terminal Enterprise Triple that is going to broadcast SMS to everyone near you. This machine doesn’t require you to have everyone’s phone numbers. This machine will send text messages to everyone around the machine.
Various types of marketing campaigns will help businesses build a brand, promote services and products, and so on. Use the right machine that is going to help you grow your business and get more customers.