Smart Comparison of Email Marketing and SMS Marketing

When it comes to the marketing strategy, text messages marketing and email marketing both have roles to play. Each has distinct advantages in providing your present and future audiences with data. However, it can be quite confusing to understand, which will give you the highest ROI (return on investment) against the campaign you run. Let's have a look at the smart comparison of the advantages and disadvantages of SMS marketing and email marketing.

SMS Marketing and Email Marketing Comparison

  • CTR (Click Through Rate)

The CTR has a lot of potential to be high for both email marketing system and SMS marketing system - but it entirely depends on your call to action. A Call for Action determines the click frequency of each campaign you run. The average rate of clicking an e-mail is approximately 3% to 5% - which means your e-mail has been opened and the user has followed the CTA link. A good call to action enables the customers to know what's available and a sufficient reason to click.