Smart Comparison of Email Marketing and SMS Marketing
When it comes to the marketing strategy, text messages marketing and email marketing both have roles to play. Each has distinct advantages in providing your present and future audiences with data. However, it can be quite confusing to understand, which will give you the highest ROI (return on investment) against the campaign you run. Let's have a look at the smart comparison of the advantages and disadvantages of SMS marketing and email marketing.
SMS Marketing and Email Marketing Comparison
CTR (Click Through Rate)
The CTR has a lot of potential to be high for both email marketing system and SMS marketing system - but it entirely depends on your call to action. A Call for Action determines the click frequency of each campaign you run. The average rate of clicking an e-mail is approximately 3% to 5% - which means your e-mail has been opened and the user has followed the CTA link. A good call to action enables the customers to know what's available and a sufficient reason to click.
It is, however, more challenging to make a demanding call action when it comes to text message marketing because you are restricted to selected characters. Since it is all about motivating your customer to act in accordance with their marketing efforts, the links are a significant advantage. When using a branded link, the customer quickly understands and follows the link.
Obviously, the cost of sending an SMS message varies by the area you are sending an SMS from as well as the number of messages you send and the length of the messages. To cut it short, SMS messages set users back more as compared to an email marketing. Email marketing is the most efficient and cheapest way of sending messages to a broad audience that are not time-sensitive. Since email advertising differs from company to company, the immediate price of every campaign can be different entirely.
As SMS marketing needs that customers opt-in or out, which means only dedicated customers can make up your list. Marketing emails, on the other hand, generally have bigger lists with frequent transmissions. Whether you don't do so deliberately, e-mails will be sent more likely to the spam folder to break your trust and damage your reputation. According to the reports, 45% to 51% emails arrive in spam folder, therefore, you have to work harder to even get your message into the inbox. Besides, someone who works in the office receives approx. 110-120 emails a day, whereas an average millennial gets approx. 60-70 texts a day.
Given that fewer texts are received- but these messages are more likely to be viewed. Generally, using SM marketing implies that your message is more likely to be sent to your audience in the right way.
Have you ever watched TV on your phone or been reading messages while listening to music? As a marketer, you always face the challenge of getting the attention of the audience. The marketing of text messages has their attention. For text message marketing campaigns, the average open rate is 96% to 99% compared to an open rate of only 18% to 22% in an e-mail campaign. Not to mention, in less than 3 minutes, an average individual responds to the message whereas an email can take up to 90 minutes. While the world is distracting, the marketing of text message is a direct way for your public to get attention.
Though email marketing is, indeed, a winner in customization but hundreds of companies nowadays, are offering fully-customized SMS broadcast tools that can manage hundreds of thousands of messages at once as well as offer groundbreaking features to take your SMS marketing to the next level without any hassle.