SMS Marketing: Important Do's and Don'ts



If you want to interact quickly, efficiently and cheaply with your audience or customers, SMS marketing is the ideal and ultimate option. In the globe today, there are more than 5 to 6 billion mobile devices. These 5 to 6 billion devices were used by SMS, which reached more than 4 billion people. That implies that, even though mobile devices develop in a wealth of mobile apps, SMS governs the mobile industry and is the most used instrument on smartphones.


SMS advertising and SMS marketing system is one of the most effective ways to attract people and maintain allegiance to customers. We will give you some interesting information points in support of that statement: 95% to 99% of SMS texts are opened and read. In less than 90 seconds, up to 90% of text messages will be read and as compared to printed coupons, 10X higher redemption rate of mobile coupons.


With all this being known, SMS for marketing reasons may seem simple to use. However, it requires a little effort to communicate efficiently via SMS. SMS marketing, yet, has its own laws and excellence and wrong procedures as with any other marketing business. The incorrect use of these SMS marketing services can damage your company! That is why we have come up with do's and don'ts involved in using the services of text messages.