Businesses are usually sending SMS messages to send promotional messages to new and loyal customers or to remind loyal customers of their appointment. But what’s after sending broadcast messages? SMS send broadcast is just the beginning, you need to learn the next steps.
What was your goal when you decided to broadcast a message? Most businesses send broadcast messages to introduce their new products. Other businesses would love to inform discounts to their loyal customers. No matter what your goal was, these steps will help you achieve them.
What To Do After SMS Send Broadcast?
There are steps to take before and after broadcasting SMS messages. Before sending those messages, you need to make some preparation like gathering a database, preparing the right platform and device to broadcast those messages, and also registering your company’s sender ID.
After making those preparations, you can make the messages and send a broadcast message to the database or random people around you. After sending those messages, below are some other steps to take.
1. Schedule and then send the broadcast
After preparing the message, there are two available options. First of all, you can send your message immediately. Another option is scheduling it so that it will be broadcasted at a specific time and date. Consider peak engagement hours, time zones, and also recipients’ preferences.
Those details are going to help you plan your SMS broadcast message much more effectively. Don’t forget to double-check the content of your message. The sender ID you use should make everyone recognize your business. Also, check the recipient list to avoid mishaps or errors.
2. Monitor the results and analyze them
After sending the broadcast message, you need to track the message’s performance and then analyze the broadcast results. Many platforms to broadcast messages are providing metrics such as click-through rates, open, and delivery rates.
Use those insights provided by platforms of the SMS send broadcast to gauge the campaign’s effectiveness and also to make decisions driven by data for future broadcasts.
3. Follow up and also engage with recipients
The final step to take is engaging with recipients of your messages by addressing their concerns, following up on their responses, and also providing additional information they need. This is going to help you build stronger relationships with all audiences.
Following up after sending a broadcast text message will also help you increase the possibility of your audience taking the action you desire or finally becoming your loyal customers. Broadcast texting can improve your business’s internal communication, customer support, and marketing efforts significantly.
Things To Know Before Broadcasting Messages
Before broadcasting text messages, you may want to know the answers to some questions. These questions and their answers will help you understand more about this broadcasting message campaign in businesses and organizations.
1. Can you send an SMS broadcast to anyone?
Some platforms won’t allow you to send broadcast messages to anyone. They will require you to have a database or a list of phone numbers. And then you can broadcast messages to those people in the list or database. But you can use very special machines like the ones provided by SMS Broadcaster.
SMS Broadcaster machines allow you to broadcast text messages to anyone. And it means anyone around your location without having any database or list of phone numbers. Hitech Terminal Enterprise series come with different features but they all allow you to send messages to anyone.
2. Is broadcasting text messages legal?
Broadcasting text messages is legal as long as businesses that SMS send broadcasts comply with relevant regulations. For example, if your business is located in the US, you need to comply with TCPA regulations. And if your business is in Singapore, obey the IMDA regulations.
3. Which number is used to broadcast SMS?
Usually, broadcast campaigns are using a toll-free number, a long code, or a short code that’s provided by a broadcast SMS message service. But you can also register your business’s sender ID. A special sender ID is going to make your business look much more professional.
4. Is there any limit to broadcasting text messages?
It all depends on the platform or machine you use to broadcast SMS messages. Every Hitech Terminal Enterprise machine from SMS Broadcaster has a different limit in broadcasting SMS messages. Make sure that you pick the best machine for your SMS send broadcast campaign.