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The Importance of Online Presence, Digital Marketing, and Text Marketing for Small Businesses

When considering modern marketing tools for business, you can’t afford to ignore the digital footprint, digital marketing, SMS marketing, and other technical aspects. However, there are many employers, especially small businesses, who have doubts regarding the relevance of and the need for these tools. In this article, we’ll have a discussion in favor of such modern business marketing tools for small companies.

Online Presence (website)

If you own a business but don’t have an online presence (i.e. website), you’re missing out on many wonderful opportunities and prospects for your business. You would need to have a strategically built website that’s accessible to people 24 hours a day, 7 days a week, and 365 days a year. When people have access to your online site, they can easily get info regarding what you do or what services you offer. Since it’s operational around the clock, your clients and customers can browse your website at the convenience of their couch, bed, or when on the go and order what they’ve been craving to buy.

By developing a website, you also have the opportunity to build and grow your business credibility by telling customers about the reasons to trust your company and backing those statements with facts and testimonials from other consumers whom you’ve provided good product or service. Similarly, when you create a website and make it visible and popular in the online world, you’re very likely to get more visitors and consequently, more sales. Since owning a website is imperative for your business, you’ll gain more advantages if your website is more professional and easy to navigate.

Digital Marketing

Having a well-built, professional website isn’t enough for your business. You need to make it easily accessible in the internet world. Because when a wider audience knows about you, there are higher chances to get enhanced business queries. With a suitable marketing method like digital marketing, your business will open up to new growth options while reaching a great number of prospects. Now when we talk about digital marketing, it’s basically a multi-faceted process that ranges from digital media to social media marketing, content writing, link building, search engine optimization, live video streaming, influencer marketing, consumer engagement strategy, and so on.

With the right digital marketing strategy, your business enjoys the maximum visibility on the internet while you can also make sure that your content is viewed by the right consumers. Over time, you can also get a significant analysis and measurement of consumer engagement and their overall behavior with your business. Since your customers are already online and mobile, you also need to make your website is effortlessly viewable on mobile phones as well.

Text Message Marketing

Text message marketing is part of mobile marketing which is an essential component of digital marketing – but it mainly targets only those customers who use mobile devices to surf the web, check out websites, and do the shopping. What sets apart SMS mobile marketing from other marketing mediums is its far more effectiveness than anything else. The amazing thing connected to SMS is the high opening rate which is above 90% (some studies claim as high as 98%) and in most instances, people usually open and read the text message within 2 minutes of the receipt – that’s quite remarkable.

If you consider these pieces of evidence about SMS mobile marketing, then it should clearly be a preferred channel of communication for your small business. The best thing about text marketing is that sending a bulk SMS message is quite less. By investing in an SMS broadcast machine like Hitech Terminal from, your SMS marketing program can be easy.

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