Everyone is on TikTok now, enjoying content or uploading content that will entertain everyone of all ages. This social media app even has a new feature, it is the famous TikTok Shop that allows sellers to sell everything directly from the app. This isn’t a feature you can find on different social media apps.
Instagram only allows sellers to use Instagram ads to promote their products. But then customers need to click links that will take them to a marketplace app or the shop’s WhatsApp account. TikTok is a more fascinating app because it lets people buy from the app without moving to another app.
Who Can Access TikTok Shop?
While TikTok is available for billions of users in over 40 countries, TikTok Shopping is not yet available in many countries. Right now, TikTok Shopping is available for businesses in some countries, including the United Kingdom, Singapore, the Philippines, Indonesia, Thailand, Vietnam, and Malaysia.
Those countries have active TikTok users and many of them have purchased things from their TikTok app. This means TikTok Shopping is the best new way to promote your business if your business is located in one of those countries mentioned above.
How Users Can Buy from Your TikTok Shop?
TikTok users can do many things on this social media app. TikTok allows them to watch content they desire and even buy things without switching apps. Those users can use different ways to shop for products you are selling in your account. Below are some ways users can buy from your Shop.
1. Live shopping
When your brand is going live, it will be great to demo your products and also answer questions from other users in real-time. You can add products and then encourage your followers to buy them directly from the TikTok app.
Users can add your products to their cart during your Livestream. And then, users can also check out instantly or wait until the end of the live stream to buy the products.
2. Shoppable videos
When you are about to upload videos on your TikTok account, attach shoppable links to those videos you upload on TikTok Shop. This way, your followers will be able to buy products without leaving the video content they are watching.
3. Product Showcase
On your business’s TikTok account, followers can tap the bag icon or shopping tab. This is how they can access the mini storefront. That mini storefront allows your followers to check out easily and instantly. Not only a business account can have a product showcase.
Some TikTok accounts can also have a product showcase even though those accounts have no Shop. Those are affiliate accounts that are selling products without owning the products or a brand.
4. Shoppable ads
If your brand is not eligible for the Shop account, you can still take advantage of the TikTok app’s TikTok Shopping. For example, you can use the TikTok Shopify app that’s going to let you sync your brand’s product catalog and build create videos of your products, and also create ad campaigns on TikTok.
Tag your products from TikTok Shop in the content you are uploading. This is going to offer a very easy way for followers to shop for different products you are offering.
5. Center tab
TikTok announced a new marketplace solution in 2023, it is called the Shopping Center tab. TikTok followers who tap the icon will be taken to the one-stop shop where they can browse products from different creators in different categories.
Unfortunately, the very unique Shopping Center tab is currently available in Malaysia and the Philippines only.
Online and Offline Marketing Collaboration
To start selling on the TikTok Shopping feature, you need to get into the TikTok Shop seller center by creating a business account. And then you should register for a Shop by uploading some documents like proof of residency, your ID, and also proof of business ownership.
After receiving an email about the result of your application, you can start using the shopping features of TikTok. Now you can link the account of your TikTok to the Shop and start selling your products. You can also get the Hitech Terminal Enterprise, a device from SMS Broadcaster.
Not everyone is using TikTok and this means you need to use a device that will reach those who don’t use TikTok. SMS Broadcaster allows you to send promotional SMS to people who don’t use social media apps. Combine this tool with TikTok Shop to enhance your sales.