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What Is The Best Optimized Image Format? Here Are 4 of Them

What is the best optimized image format? More people ask the question since they just learned that optimizing images before uploading to a website can bring a huge image on the speed of the website. Beginners who start a new blog usually upload pictures without optimizing them.


Those large-sized image files will make the website run slower. Fix this trouble simply by using any image optimization so that your website is going to run more smoothly. However, if this is something new for you, you may need to know the best image format for your website.


Understanding Image Optimization

Image optimization is a specific process that is going to save and deliver your images in the smallest file size. However, the process is not going to reduce its overall quality. This sounds like a complex process, but it is actually easy to do.


You can use many tools and plugins to optimize images and compress images automatically by up to 80%. But there will be no visible loss in the quality of the image. Here are some benefits of optimizing images you should know after finding the answer What is the best optimized image format?


  • Image optimization is going to let your website load faster.

  • Optimized images can also improve the rankings of SEO.

  • Websites with optimized images are going to get a higher conversion rate for leads and sales.

  • There will be less bandwidth and storage needed, which is going to reduce CDN and hosting costs.

  • The best image resolution will ensure faster website backups that are going to reduce the backup storage cost.


After videos, pictures are the second heaviest item on websites. Every business website should optimize images if they really want to succeed online.


What is the best optimized image format?

What Is The Best Optimized Image Format?

Choosing the right image format for a website is a serious decision. This is going to require a balance between compatibility and innovation, consistency and flexibility, and performance and quality. The four primary formats used on many websites are WebP, GIF, PNG, and JPEG.


1. JPEG

Joint Photographic Experts Group or JPEG is the best image compression format. It is a raster image format that uses lossy compression to reduce images’ file size. The compression process involved discarding image data which is less noticeable to human eyes.


JPEG compression works by dividing images into blocks of 8x8 pixels. Then it is going to apply a DCT or discrete cosine transform to every block. The DCT will then convert the values of pixels into frequency coefficients before they are quantized and encoded.


2. PNG

Portable Network Graphics is also known as PNG. This is a raster image format that supports lossless compression. The format is going to compress the data of the image without discarding information. This way, the image quality is going to remain intact.


PNG compression is going to find repeated patterns in the data of the image and then replace those patterns with some shorter codes. What is the best optimized image format? PNG is one of the best since it supports alpha channel and transparency.


Both are going to help you create awesome images with smooth backgrounds and edges. It will also handle icons, logos, text, simple graphics, or illustrations with solid colors or sharp edges without introducing artifacts or losing quality.


3. GIF

Graphics Interchange Format or GIF is a special raster image format that supports animation. This means GIF can create a motion effect by displaying the frame sequence. GIF is going to store every frame as a separate image using a color palette of up to 256 colors.


Then the frames will be played back at a very specified speed and will be looped several times or indefinitely.


4. WebP

The last best image type to use is WebP which was developed in 2010 by Google as a brand new standard for web images. This image format uses lossless and lossy compression, transparency, and animation to create awesome quality mages with much smaller sizes than GIF, PNG, and JPEG.


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