Mobile advertisements are more potent as compared to web advertisements - most probably 40 times. A wide range of industry publications has recently published that title/headline. It relates to research lately carried out with a major wireless carrier in the Czech Republic of ads on mobile phones. The research involving more than 22 world's leading brand advertisers and approx. 3500 customers. The average success of each SMS campaign was around 28 times that of the Internet banner campaigns. Even the less effective campaign findings exceeded the rate of reaction. Here is a quick rundown of quite a few reasons why you should always consider advertising on a smartphone to take your business or company to the next level.
Direct Contact
Mobile advertisements are more efficient in terms of brand awareness and revenues - thanks to their direct contact nature. As messages are meant for the consumer only, consumers usually pay more attention to mobile advertisements (e.g. after a notification message) than to advertisements coming on a PC.
Trusty Relationship
The high level of confidence and high trust that the user has in the company facilitate purchase decisions. While purchases from PCs usually require money transfer techniques like PayPal or credit cards - but mobile phone purchases, on the contrary, can be handled merely, rapidly and automatically through familiar, trusted billing methods. This makes it easier for consumers to take action to purchase via their handset without any hassle.
Quantity of Phones is Higher than PCs
The mobile phone allows advertisers to reach many additional customers than the PC. Overall, mobile ownership and use far exceed the possession of computers with access to the Internet. Half of the world's people are now having mobile phones that approach the four-billion mark, while the world over has only 1 billion PCs, which are not all equipped with Internet connectivity. And in developing economies, the gap between mobile property and PCs is even more comprehensive.
On Location
Only through a mobile phone is it possible to know the user's movement and change locations for prompt offers such as a discount in a shop or a cafeteria on a food shop, when a user enters. Publicity for small local companies on mobile phones can be much higher than on PCs.
No Ad Blocking
According to the research, so many users have created banner blindness and even noticed Internet banners in a plethora of cases, saying nothing of a considerable number of users that use ad-blockers to avoid the appearance of even advertisements. The nature and effectiveness of mobile advertising prevent both of these phenomena.
Multiple Ways to Reach Users
Internet advertisements based on PCs have one way of reaching consumers: by using the Internet on a PC. Carriers, on the other hand, have an even more extensive set of options to offer advertisers such as voice (VSM, Call missed Notices), text (SMS), MMS, mobile Internet, touch-points and mobile phone customers, etc.
No Barriers or 3rd Parties
Mobile phones are interactive and remove all the barriers and 3rd parties to buying and responding via directory user response such as press to call, click on text messages and click to buy.
Opt-in
As compared to a desktop experience, users opt in to get participated in mobile advertising. The PC advertisements are generally considered as spam and are overlooked, whereas mobile ads are only delivered to those people who opt-in. The way in which they are regarded improves efficiency.
Triggers
Mobile advertisements can be very efficient in meeting instant real-life requirements as well as maximizing reaction rates, caused by real-time circumstances, location triggers and billing.