Why Your Restaurant Should Try SMS Marketing

It’s the most common claim that ninety percent (90%) – nine out of ten - of restaurants fail in their very first year. You may have heard about this claim through restaurant makeover shows and/or articles relating to the restaurant business. This failure-rate for the restaurants could, however, be a false estimate. Based on some studies the failure rate may seem to settle at around fifty percent (50%) while other researchers may claim the actual statistic to be closer to fifteen to twenty percent (15-20%). Even if you’re looking at the statistics of research that shows fifteen to twenty percent failure-rate, you would not want to be in that 15-20%, especially when the restaurant startup cost is on the higher side.

You might have chosen the ideal location for your business along with the perfect menu and a dedicated team to provide excellent service – but, what efforts you’re putting into marketing your restaurant? SMS marketing services can help you attract new customers and turn them into your repeat customers.

SMS or text marketing is an efficient and fast way to communicate with a wider audience and generate leads. While you may be reluctant to use text message marketing, there are various good reasons why should your restaurant (or any other business in the foodservice industry like coffee shop) should send texts to engage customers:

  • Your potential clients are