Whether you are a brand or a regular user, the algorithm of Instagram Reels will give you an impact when using this video feature of the app. You need to stay up-to-date, especially on the latest ranking factors. You should also learn some effective methods to make sure that your content gets noticed.
Instagram Reels has been a very fantastic opportunity for many creators. This is one of the best features on Instagram and an excellent way to supercharge the growth of your Instagram account. This feature targets short-form video content and it is TikTok’s direct competitor.
What Is The Algorithm for Instagram Reels?
Instagram launched this short-form video content feature in August 2020. The feature allows users to post video content that looks similar to TikTok. This feature’s goal is to compete with TikTok and now it is super famous among Gen Z.
When you publish a Reel video, it is going to be pushed straight to the feeds of your existing followers. But then, the algorithm of Instagram Reels is going to decide where your Reel videos go. Instagram offers two main places for Instagram users to discover new creators’ Reels.
1. The Reels Tab
This is the first place where users of Instagram can find new creators’ Reels videos. It is like the For You Page on TikTok. This tab is on the bottom side of the screen, represented by the film icon. Simply tap the icon and all contents that will appear on the screen are Reel videos.
2. The Explore Tab
The magnifying glass icon on the bottom side of the screen is the second place designed by the algorithm of Reels where users of Instagram can find Reel videos. Unlike the previous tab, this one serves various types of content, including Reels and regular posts.
How Does The Algorithm of Instagram Reels Work?
The algorithm is going to determine whether the video content gets features in the two spaces mentioned above. If video content is featured, then all new audiences will be able to explore the content you just published.
When uploading a new Reel video, the algorithm is going to analyze the content and consider different factors. It is going to categorize the content and evaluate whether the content is going to appeal to viewers who are not yet your followers.
Ultimately, the goal of the algorithm Instagram Reels is to drive overall engagement. The job of this algorithm is to vet the Reel video content and make sure that it can help achieve the goal. There are some layers to the algorithm, here they are.
1. Relevancy
The main job of the algorithm is to determine how relevant the content is to different target audiences. To do this, the algorithm must understand what the clip is about and who will be interested in the content. This algorithm of Instagram Reels is going to:
Analyze all tags you are using.
Analyze the frames and audio track of the video content.
Take into account past interactions between the creator and the audience.
Take into account when the Reel video is posted.
The algorithm will also check if the content is original and is adapted for the Reels feature. If the content violates the Community Guidelines, has low-resolution images or wrong dimensions, or is reposted from YouTube Shorts or TikTok, you are out.
2. Interaction
This algorithm will not only scrutinize the relevancy of the video content. It will also check how well Instagram users interact with your account. Instagram algorithm for Reels is going to recommend your video content to users who have interacted with the previous content in the past.
If users drop DMs, search for your profile, or engage in the comments, they will be more likely to see your Reel content in the future. It’s Instagram’s subtle way to connect your content with people who show interest in whatever you share. This is a brilliant feature to help you promote your products.
Promoting your brand using the algorithm of Instagram Reels is excellent. But you still need to try some other way to promote the brand. For example, you may want to connect to those who don’t have Instagram accounts by using SMS Broadcaster devices.
These devices are going to let you promote your services, products, and brand to hundreds of people at once. Explore SMS Broadcaster’s website to learn how to use the device.