Branding is a very essential part of your business. Every company needs to know how to communicate with their customers. Even though your business has a small scale, it can survive the market if you know how to use brand message examples and create your own branding messages.
Brand messaging is an effort to implement and develop a communication pattern. It is going to create a standardized way of conveying the values of your brand to the public. Companies must convey their idea through TV ads, online advertising, and SMS messages.
Understanding Brand Messages
Brand messaging is a tone of voice, the main messages, and a communication line that your brand establishes when it is trying to communicate with the audience. It is crucial to determine the standard so that anytime your company positions itself, the audience can perceive the company’s identity easily.
This will only be possible with a thorough ideas definition and if it is always based on your company’s values. The proposal of the brand towards the audience is going to influence what message you will convey.
Before checking out some brand SMS marketing messages, note that your company’s segments, your company’s products, and the services your company is offering are all having a direct impact on your brand messaging.
Brand Message Examples with Slogans
A slogan is a very catchy phrase many companies use in their advertising campaigns and pieces. Every brand has a slogan and it is usually short so people can remember it more quickly and easily. Below are some examples of slogans. When you read them, you’ll know which brands own these slogans.
Just do it.
I’m lovin’ it.
Think Different.
Open Happiness
The Breakfast of Champions.
At least you know that the first branding message above belongs to Nike and the second one belongs to McDonald’s. You too can create a short slogan everyone can remember very easily and quickly. When someone says your slogan, they’ll immediately think of your brand logo and products.
Some Steps in Creating Successful Brand Messages
You need to define your brand message. It is a process that requires audience, market, and in-house analysis. Many factors are going to impact the way your company positions itself and determine its communication form. Below are some phases you need to take in creating a brand message.
1. Identify the audience
Who is your brand talking to? Your audience is the initial thing to think about when it is time to define the brand message. This process is going to influence how people think of your brand. A well-defined persona will be a very essential step to take.
For example, if your brand is selling sports equipment, your brand won’t talk to the same audience as a company of sofa cleaning. This fact is going to impact the tone of voice of your brand, the terms you will use, and the communication style as well.
2. Look for references
Many brand message examples can teach you how to make your own brand messages. Learning from those success cases is the best idea to develop another successful brand message. But you shouldn’t copy and reproduce a brand message.
Instead, you must observe and analyze different brand messages in your sector. Identify what mechanisms and resources they are using to convey the brand’s value in social media interactions, ads, and other opportunities.
If your company is in the entertainment and media sector, you may learn from a successful brand like Netflix. Or if you’re running a business in the food and beverage sector, McDonald’s is a great inspiration.
3. Define terms to use
After learning from some brand message examples, you need to define the terms you are going to use in making your own brand message. When choosing terms for your branding message, you need to know what your company is selling first.
For example, if you sell vegan foods, use terms like sustainability. That term is going to generate a very strong connection with your brand. Once you find the right terms for your branding message, spread it to anyone using SMS Broadcaster’s Hitech Terminal Enterprise.
Hitech Terminal Enterprise will send your branding message to anyone around you. This device doesn’t need any database. You can send transactional and promotional messages inspired by successful brand message examples to all phone numbers.