Marketers are now embracing short message service as a precious tool to engage customers, promote offers, build loyalty, and so on. It is a good idea since a digital marketing message template allows you to create a unique message to reach customers and make them aware of your brand.
Text messages today are enjoying a whopping 29% click-through rate and 98% open rate. If your business is planning to send promotional messages to new customers or loyal customers, you may want to start by learning everything about available templates to use in making marketing messages.
Various Options for Digital Marketing Message Template
Promotional and transactional text messages are going to let you communicate with the audience and engage with them. The goal of promotional text messages is to inform the audience of important promotions and deals, also to encourage them so that they’ll make purchases.
Transactional text messages have a different goal. This text message type will focus on providing information that’s relevant to each customer in real time. Now, check out these templates or examples when you are going to create a marketing text message.
1. Promoting a new product
The first template is for businesses that are going to announce that they are going to launch a new product. You can grab the attention of your audience by adding an image on the MMS or adding a mobile landing page so that they can click the link to see the new product.
Here are some editable templates of a marketing message designed to promote a new product from your brand.
Hi [customer’s first name], our [name of new product] is finally here. Click [this link] to check out now before it runs out. Text us STOP if you want to opt out of our subscription.
Be more stylish with our new [product’s name]. Pre-order now by clicking [this link]. Free shipping for the first five purchasers.
The new [product’s name] officially hit our offline store now. Grab it fast now by visiting our shop in [offline store’s location] and get special offers for new customers.
Those three templates are perfect digital marketing message templates for loyal and potential customers. The first one is engaging the name of your customer which means it is perfect for your loyal customers. You can send the other two templates to new customers and loyal customers.
2. Sending event invitations
If you’re going to hold a special event, you may want to invite both loyal customers and potential customers. A promotional message containing an event invitation is going to make your loyal customers believe that you care for them and want them to get engaged. Here are some free templates.
Hi [customer’s first name], join us at our soft opening of [your business’s name] new store in [the new location of your business] on [the date and time of your business event]. Visit our website [website link] to get more details.
Hi everyone! [Your business’s name] is opening a new store in [the store’s new location]. We’re excited to show you the new store with some new customer offers. Please join us on [the date and time of the store opening].
The first of both marketing message examples is to inform your loyal customers. It requires a database like the names of your customers and their phone numbers. The second of the templates above doesn’t require any database. You can send a text message to anyone around your location.
3. Send a special treat
This digital marketing message template you are about to see is to treat your loyal customers and make them feel very special. When your loyal customers fill in the subscription form, they may show you some personal details like their birthday.
You can use those personal details to treat them. For example, you can send a special text message offering a coupon code that can be used only on their birthday. Here’s a template you may want to use.
Happy birthday, [customer’s first name]. Let’s celebrate your special day with this 15% off in our online store. Use [the coupon code] at checkout [the product link].
If you want to use the most effective digital marketing message template above, make sure that you use the right tool as well. SMS Broadcaster offers Hitech Terminal Enterprise which is a powerful tool you can use to send promotional messages to new customers around your business’s location.