Data is a very important part of each business. With data, you can find the best content strategy which is going to affect the growth of your business. That’s why many businesses are now interested in learning about content intelligence more than ever.
It is a process that is combining artificial intelligence and machine learning when a business is trying to perform market research. The goal is to figure out the effectiveness of various content types. Thus, the marketers will be able to create a quality content strategy that is going to work.
Choosing The Right Platforms for Content Intelligence
Businesses can accomplish various goals by implementing CI. For example, you can generate a deeper understanding of the target audience. Other benefits are waiting for you but you need to choose the best platform. Below are some steps to help you find the right platform.
1. Find the problems
First of all, you must find the problems that a platform can solve. The tools for CI can do various content creations. The AI is going to use the data you provide and organize the data to find patterns, trends, and connections. This is going to help you ramp up the learning and pinpoint challenges.
As a business owner, it is crucial to define the details of your challenges. Start doing it with a specific problem and then you can work backward. Next, trace all steps and then write out the best ideas that will help you get potential solutions.
2. Know the platforms options
Research shows that only 5% of professionals in marketing use machine learning and AI. Insights based on data from SEO tools and website analytics are the most famous option. However, some marketing leaders don’t know anyone who works with CI yet.
This makes research into various platforms essential. You need to start with each artificial intelligence tool as well as its features. Some tools are going to include content management tools but others may offer tools to create content. Pick the right platform that matches the needs of your business.
3. Learn how the platform handles data
Watch how the available platform collects data, uses it, and stores it. Keep in mind that the effectiveness of the content intelligence tool is from its data. That’s why it is crucial to pick a platform that is going to handle data in line with customer expectations and business policies.
It is also crucial to think about the data type you are going to need to make the resource more effective. Most artificial intelligence tools are using many information sources so that they can offer predictions. If the data pipeline is broken, the data used by the tool to offer insights will change as well.
4. Decide the best features
A business needs time to get a content strategy, execute the strategy, and also create content marketing. This means you need to pick an intelligent content tool that fits the current workflow and strategy of your business. Narrow down the options but don’t get overwhelmed by the tool’s features.
When you are trying to find the best content intelligence tool, you need to focus on how your workers are going to use the tool. The tool should be able to implement the stakeholders’ ideas, give impact your business objectives, and improve content marketing.
5. Focus on the business’s future goals
When you are choosing the best platform for content marketing, it is crucial to find one that aligns with your business’s future goals. Scalability should be the main reason for you to use machine learning. Digital channels like search engines evolve, so your business content must change as well.
This means future goals must be your major consideration when making any decision. If the vendors who offer CI tools are offering other tools, research those tools so that you can find the best ones for your company’s future goals.
6. Implement the platform you choose
Before committing to a platform, you need to create a plan not only for installation but also for training and using the tool. Each tool is going to offer various insights and may be hard to manage. Everyone should know how to implement the platform.
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