Idul Fitri in some countries is a huge day to celebrate where Muslims have different preferences in consumer behavior. As a brand owner, you have to join the moment because content marketing during Idul Fitri 2024 can improve your brand awareness.
However, you may have no idea what kind of content you have to prepare during this period. Several things are related to idul fitri that you can use. Even though it is repeated every year, the idea and theme are always different. Check out the best idea here.
The Best Content Marketing during Idul Fitri 2024 Ideas
1. The Review of Idul Fitri Outfit
Outfit during idul fitri is special. Usually, people tend to buy a new one to celebrate the day. Every year, this trend always occurs with different themes and colors. You can use this idea to boost your marketing campaign by reviewing idul fitri outfits for your audience.
In 2024, the trend is to have a shimmer outfit with bright colors for the women’s outfits. Usually, the style of the outfit for the woman is a maxi dress with a big hijab. For men, it is a neutral color such as gray or black. You can review these themes on your Instagram story, Instagram reels, or TikTok videos.
2. Idul Fitri Hampers
Hampers are gifts during Idul Fitri 2024. Some people give hampers such as food, snacks, or clothes. You can create content marketing during Idul Fitri 2024 by making a video or photo about hampers ideas. The best sequence is the hampers with different tiers of prices.
Besides, the hampers are wrapped beautifully in a box or parcels. You also can give some ideas on how to design the box or wrap, so the hampers will be delivered to the receivers nicely. This is an annual trend for many people and you probably will not miss it as well.
3. Idul Fitri Menu
During idul fitri, people cook a special menu for themselves or guests during the open house. In some countries like Brunei Darussalam, Indonesia, and Malaysia, they usually cook ketupat or rice cake using coconut leaves wrap. The other dishes are made from beef, chicken, and vegetables.
4. Creating Idul Fitri Greeting
People send greetings to families, relatives, colleagues, etc during idul fitri. This is a good chance for you to create content marketing during Idul Fitri 2024. Your audience usually will copy-paste the greetings and then send the greetings to other people.
Every year, the greeting has the same meaning yet the words have different styles. In 2024, you can create greeting ideas for the audience with witty words and formal words. The witty ones are perfect for relatives and friends, meanwhile the formal ones are for colleagues.
5. Makeup Tutorial for Idul Fitri
A nice look during idul fitri is a must, especially for women. Contents such as makeup tutorials and makeup ideas are the most-watched because they tend to appear a bit extra during the special day. This tutorial usually emphasizes eye makeup.
6. Hijab Tutorial
The Hijab tutorial is one of the content that many women and girls will see. During idul fitri, most of them will wear hijab. Those who wear hijab daily also appear differently during idul fitri. They have different styles since it is a special day. You can create video content for hijab tutorials.
7. Contents about Visiting Relatives
This day is the moment for many Muslims to visit their relatives and gather with many people. You can create content about the best topic to start a chit-chat or some fun games to play with the family. You can recommend some fun activities while visiting other people as ideas for the audience.
8. Tips during Idul Fitri
Idul Fitri is also a moment for many people to visit their hometown. So, writing a caption or creating a video about it will help your audience to prepare themselves before going. Financial and trip tips will have high engagement.
Besides the idea of purchasing many things that can be content marketing during Idul Fitri 2024, people who celebrate it also broadcast many messages to send Idul Fitri greetings. To help you with this simple yet important task, buy an SMS broadcaster device that can send messages at one time.