Understanding the basics of SEO content writing is crucial since SEO writing is going to help your content rank better on Google. If you don’t optimize the content, it will not appear on the first page of the Google search engine when someone types the keyword related to your content.
Why do you want your content on the first page of the Google search results? A study found that your content will get more clicks if it is in the top position of the first page of the search engine results. People will likely click on links that appear first and will never click on the last page of Google search results.
The Basics of SEO Content Writing Everyone Should Know
So, your goal is to be on top of Google search results’ first page. Unfortunately, there isn’t any magic formula for your content to be on the first rank of Google search results. However, there are some parts of the Google algorithm you can study so that your content can get more traffic and clicks.
You should write content with those Google algorithm aspects in mind. That’s how you can rank your content better. Here are some important aspects every SEO writer should know.
1. Use proper keywords
The first of many helpful SEO content writing tips is using proper keywords. Using proper keywords means you need to know what your target audience is searching for when the audience is looking for websites like yours.
To use proper keywords in your content, SEO copywriters must do some research. You should also create a list of phrases and words you will include in those keywords.
2. Use related words
Main keywords won’t be enough to write SEO articles. You also need to use related words when making quality content. Related words are words that go well with the keywords you researched. Google is going to look at how many words are related to your main keywords.
Learning the Google algorithm is one of the basics of SEO content writing. If Google algorithm figures out that there are words in the content that are related to your main keywords, the algorithm is going to be sure that the content has excellent quality.
The crawlers will also assess whether the content is purely written for SEA or the target audience. However, you need to avoid keyword stuffing. Keyword stuffing means putting the same keywords too often. It is going to make your content meaningful for your target audience.
3. Use complex language
Another factor of the basics of content writing you need to learn is how to use complex language. If your content is using too simple language with fewer unique words, the Google algorithm is not going to see that content as highly valuable content.
SEO writing must flow well but be complex enough to deliver details of its topics while leveraging natural language. Your SEO copywriter should know how to use the basics of SEO content writing so that your content will always be on top of the search engine results first page.
4. Write in a persuasive tone
SEO copywriters should not only write something monotone. Every SEO copywriter should be able to write content in a persuasive tone. Copywriters should not only copy information but also use their creativity. They need to come up with new topic ideas, especially if they write for blogs.
A good copywriter is going to understand the basics of latent semantic indexing. The goal is to further boost the content position. Those copywriters must be able to pack text with as many details as possible so that the content can provide an excellent experience for search engines and human readers.
Different Teams for Different Marketing Strategies
Let your SEO copywriters focus on creating high-quality content. If you want to promote your brand through SMS marketing as well, you’ll need another team that will focus on SMS marketing only. Equip the SMS marketing team with advanced technology such as SMS Broadcaster’s product.
SMS Broadcaster offers Hitech Terminal Enterprise devices. Those devices are the best solution to broadcast your promotional SMS messages to the nearest people. No database is necessary and you can take the device anywhere you desire so that you can broadcast messages to more people.
Combining the basics of SEO content writing with SMS marketing is the best strategy to reach many customers at once.