Creating a compelling brand introduction message is critical. However, developing one, especially one that will resonate with your brand’s audience and encourage response can be very hard. Promotional content is usually designed to generate sales and leads.
However, many businesses figure out that it is very challenging to craft effective marketing messages. Mostly, the task becomes very difficult because business owners have no idea how to make a brand introduction text message.
What Is A Brand Introduction Message?
It is much easier to describe the purpose of your business as well as its value in a meeting or a person-to-person call. But many prospects would like to know many things about your business before they meet or talk to you. This is when you should send a brand introduction text message.
This brand message is going to convey the purpose of your business and communicate your business’s unique value like how your brand can help your customers. Your branding message must be implied or stated on different platforms like social media, websites, and advertising.
A brand message is nothing like a marketing message. A marketing message is wide and broad but a brand message targets specific segments of the audience. Every marketing message has a specific purpose and can change depending on your goals.
The Structure of A Brand Introduction Message
Creating a brand message will be a lot easier if you know the structure. Take a look at the structure of a brand message below and try to make your own message.
1. The brand promise
This section is going to summarize what your business is doing, who your business is helping, and how the business is going to help them. All customers must be able to depend on the company you run. So, what guarantees or commitment does your business promise?
This should be the very first part to figure out when you’re planning to introduce a brand through a message. It may take some time to develop a strong brand promise. But it can be the foundation for some other steps. You must try many new things and make improvements to find the perfect one.
2. Positioning statement
The brand’s positioning statement is going to imply how your products can solve customers’ problems uniquely. The value statement of a company introduction can be a chance to connect the service or product you offer to customers’ needs. You need to analyze the positioning statements of competitors.
This is going to help you reveal how your competitors are attempting to reach all audiences. You will get valuable insights and will be able to create your own positioning statement.
3. The brand’s mission
The mission of your brand is the reason why you’re working hard right now. It is the big-picture vision and core philosophy of your business. Your mission means the goal your brand wants to achieve. When developing the brand’s mission, you need to use human psychology.
The goal of running this business is to make money. But don’t include that detail in your brand introduction message. Your customers want you to care about them instead of money. So, you need to convince customers that your biggest mission is to solve their problems while making money.
4. Think of your target audience
Your brand introduction video or message will work as a calling card and will make your customers curious. The brand message should resonate with target customers so that you can build a connection. You need to stay away from any industry jargon and terms since customers don’t understand them.
Instead, use empathy to show your customers that you know what they feel and what they need. And then you can say something using their words and language. Position your service or product as an ideal solution for your customers’ problems. Think of emotional and functional reasons to buy from you.
5. Brand voice
The brand voice is a tone you should use when you’re delivering the brand message. It is essential to know what you should say and also how you are going to say that so that all customers will believe that your products are specifically designed just for them.
And then deliver your brand introduction message using one of the SMS Broadcaster’s products. Hitech Terminal Enterprise devices from SMS Broadcaster are the best solution to spread your message. It will send your branding message to any phone number around your location.