Since the pandemic hit the whole world, people become much more comfortable doing things through their mobile devices. They are now ready to interact with many businesses on their phones. This means you can consider marketing via SMS.
SMS marketing and social media marketing can work together effectively. By combining them, you can reach much more customers and gain new customers. How are you going to send marketing messages to everyone in the database and to random people around you?
Effective Marketing Via SMS
When you are going to send transactional and promotional messages to customers, it is essential to follow these rules when you want to start sending promotional messages to your customers.
1. Add instructions to opt-out
All marketing communications must include instructions to opt out, especially when you send promotional messages through SMS. If you keep texting people but they don’t want to know anything from you is going to make you lose customers instead of getting sales.
Your marketing campaign via SMS should contain unsubscribe information. This information should be visible, even though you are sending transactional messages such as appointment reminders or shipping updates. Then, you need to analyze the rates of unsubscribe over time.
After fully implementing the SMS marketing program, establish your unsubscribe baseline and then check all upcoming messages against the baseline. If unsubscribes are low or high, analyze your message to identify whether there’s something you can change.
2. Identify yourself
Not all customers have your number in their contacts. So, the next SMS marketing strategy will be introducing your business, especially if you send the message to new customers. The simplest way to do it is by putting the brand name at the beginning of the message and then adding a colon.
Another solution is to use a specific sender ID. This ID should contain your brand or business name. When recipients receive the text message you send, they’ll recognize the sender and will read the message without having to guess.
3. Send at the best time
Choosing the right time is very important, especially in sending marketing via SMS. Some people turn the Do Not Disturb mode on when they are working or doing something important. Knowing when they turn the DND mode off is a critical step.
Knowing when people are turning their phone notifications on will increase the click rates of your marketing messages. Instead of sending a blast SMS message at once to everyone, you can choose an appropriate time before sending it out in stages.
Another great idea to send promotional messages is sending a text message right after an appointment when you’re still on the customer’s mind.
4. Know the character count
The maximum character of a text message your customers can read in one text message is 160 characters. This means you should not use too many words when sending a promotional message or transactional message.
Before sending marketing via SMS, it is critical to know exactly what you are going to say. Don’t waste any character when you are trying to create an engaging and persuasive text message. If there’s a link you want to add to the text message, use a link shortener so it won’t take all the characters.
5. Send with a clear opt-in
If you have collected a database of phone numbers, you may want to send promotional messages to all those numbers. But in some areas, SMS marketing requires a clear opt-in since SMS marketing is nothing like marketing via social media.
If you have online channels like a website, you can ask customers to opt in to get SMS messages from your business. Then, get a text confirmation to make sure that they want to subscribe. Now, you can thank them and then send promotional and transactional messages to everyone.
6. Use quality software and device
Software and devices are going to help you send promotional and transactional messages to many people. With the right device and software, you will be able to send SMS messages to thousands of people around your business location.
SMS Broadcaster is the best provider of quality Hitech Terminal Enterprise devices. These devices are going to help you promote your brand and products without having a database. Sending marketing via SMS is much easier and more effective with Hitech Terminal Enterprise from SMS Broadcaster.