Get Rid of Lackluster SMS Marketing Once And For All Using these 5 Steps
Are you tired of paying Marketing agencies those hefty price tags for your product or service? Do you want to get the maximum return on your investment by acquiring recurring customers? Furthermore, do you want a framework to target future users/customers into buying your product? Below are five steps which anyone can use for their text marketing and SMS campaign.
1- Target specific locations using SMS Broadcasters
If you are a local vendor or want to target specific communities. SMS Broadcasting options like Hi-Tech Terminal’s machines are a close fit for your needs and wants. They use Multiple frequencies to catch all mobile phones in the perimeter of the device for your SMS Marketing Services. Look at how Hi-Tech’s live saving capabilities can be put in a scenario to target people near a disaster. Situating your message in a close area has proven to be a better choice, especially in those areas where internet connectivity is low.
2- Holistic customer profile data using CRM (Customer Relationship Management)
Segmenting your customers and applying the right message is critical to the performance and dividends that come out of your service or product. Analyzing customer/user data should be at the forefront of any SMS for business. For example, you don’t want to broadcast a message for a Tsunami disaster for people living in highlands such as a mountain. It wouldn’t make sense and will be a waste of resources. For more details on CRM, use this guide
3- Convey Simple Messages with Call to action
An SMS campaign should not be more than 160 letters and should avoid emoticons, abbreviations and all caps. Avoid going into detail and open-ended communication. An example of open-ended communication is not mentioning the end of sale date but implying the sale is limited and won’t be going on for long. A clear call-to-action should be present at the end of the message stating an action that the user has to take. For example, in case of a disaster, A rescue team will be waiting to evacuate the disaster-struck areas, and people are asked to go to them at their discretion.
4- Use short numbers to attract users/customers.
Would you like to have a number which is constantly connected with your SMS messages? Obviously, you do. Short code for text marketing is your friend. This is one of those numbers like 14 788 which sends messages from explicit organizations. They help to make your image effectively recognizable and simple to recall. It additionally guarantees your clients joining to be forced to bear your messages that your crusade is dependable and submitted. Also, in our universe of phony news and digital hacking, it's imperative to show up as genuine as could be anticipated under the circumstances.
5- Time your SMS, right!
SMS campaigns are run better if they are used as last-minute impulses. Human beings are mostly spontaneous in nature and using that factor to target customers/users should be at the forefront of any marketing campaigns. SMS for business should not target customers early morning or late nights. For example, if a vendor is opening his/her shop in the evening, he/she should market his messages in the afternoon for greater effect. Admissible timings for SMS marketing should be between 8 am to 9 pm. We can better our marketing game by using CRM mentioned in the second point to track customer opening time and aggregate the time to better our probability of having our messages seen.
Regardless of what sort of organization you claim, you can augment the advantages of your SMS crusade by devoting time to creating successful messages, examining your client socioeconomics and using Customer segregation, engagement and response rates are employing CRM and time tracking abilities.