You shouldn’t get overwhelmed with data. Instead, you must be able to look at the reports and tell a holistic story from the data. Google Analytics 4 metrics should be comprehensive data analysis pillars. Metrics are quantitative measurement that is represented as a ratio or sum.
Metrics contain a set of numbers that will give you enough information about the webpage. This way, you will be able to outline the weakness and strengths of your business more clearly. You can also identify the aspects you need to improve.
Dimensions and Metrics of Google Analytics 4
GA4 is offering many metrics to track. However, you must focus on the most relevant metrics. Below are some metrics that will help you provide more valuable insight into the performance of your business.
1. Users
The Users metric of GA4 is the key metric that will let you understand the target audience. This metric is going to show the total amount of unique users who are interacting with your business’s webpage. Analyze the Users metric to figure out how customers are engaging with the webpage.
You can also use the Users metric to understand if the content you provide is interactive enough and whether the business is showing positive dynamics in user growth. Users should be the first of Google Analytics 4 metrics to learn.
2. Sessions
Another fundamental metric is Sessions which is going to show you the number of sessions that started on the application or webpage of your business. Google Analytics 4 must reflect a more precise countr of the visitors to your business’s webpage.
The Sessions metric is one of the most important metrics that will help you conduct a thorough analysis. It is going to help you spot multiple trends in the behavior of your users. Also, it is going to help you determine how much traffic that is generated.
3. Engagement Rate
This is a new metric of GA4 that will let you identify how customers are interacting with the content of your webpage. A session is engaged if it meets some conditions as it lasts for 10 seconds or more, it results in one conversion event or more, and it results in 2 screen or page views or more.
The engagement rate of Google Analytics 4 metrics is calculated by dividing engaged sessions by sessions. Note that engagement rate is a strong metric that will help you understand the user experience and also how to improve it.
With important Google Analytics metrics like this engagement rate, you will be able to identify if the content on your webpage meets your users’ expectations.
4. Average engagement time
This underlying metric will show you the average time of the webpage when it became the focus of each user. The average engagement time is a crucial number since it will let you know many things about the journey of your user and the webpage.
These Google Analytics 4 metrics depend on the type of your business. That’s why, you need to look at the number in some different timeframes. Average engagement time is going to help you evaluate various webpage aspects, such as loading speed, interface user-friendliness, and many other things.
Decreased engagement time is going to give you several hints about aspects of the webpage you need to improve.
5. Views
Views are is the next of Google Analytics 4 dimensions that are also important. This metric is going to show how many times your app screen or webpage was seen by users. Evaluating this metric will let you produce a more viable SEO strategy.
Views will also help you identify the performance of the webpage and also how your website changes and impact user behavior.
6. Advertiser ads click
It is a crucial metric if you run ad campaigns. This metric is going to show you how many times users are clicking on the ad you are offering. Advertiser ad clicks are a metric you can find in the reports. But you need to link the GA4 to the ads platform.
Analysis is essential but action is the key factor that will help you to succeed. SMS Broadcaster has a tool that will help you act based on the results of Google Analytics 4 metrics. The tool is called Hitech Terminal Enterprise that is going to help you send promotional messages to all customers.