Those who are trying to optimize their website for more organic search need to use this keyword rank checker tool. Keyword tracking is going to give you many advantages. It will not only help you monitor the performance of the website in search engines.
The keyword tracker will also help you identify which techniques of SEO work and which ones don’t work. This tool also provides more context you can use to diagnose ranking drops. Google keyword rankings tool comes with so many functions you need to learn before using this tool.
Different Functions of a Keyword Rank Checker
Some people feel like they’re not using their keyword ranking data to their full advantage. If you feel the same, then it is crucial to learn the different functions of the keyword rank tracker so that you’ll figure out how to use the keyword ranking data more optimally.
1. To identify what works
A keyword rank tracker is the best tool to see whether your efforts are giving the best results you have been expecting. If you apply a change and then the ranking increases, then probably you must keep making the change.
But if you apply a change and the ranking decreases or stays static, then the task you have done isn’t something to continue. This keyword ranking tool is going to help you learn which change works well and which one shouldn’t be continued.
2. To boost the revenue
By tracking and figuring out the right metrics, you’ll understand which posts and pages on the website will stimulate the most conversions. Even though it is nice to know that the traffic climb to better heights, increasing the traffic amounts won’t do anything good if visitors don’t buy anything you sell.
After knowing which posts and pages that stimulate the most conversions, use the data with keyword rankings so that you can find opportunities that will generate more conversions with the website’s content.
3. To monitor the competitors
A keyword rank checker will also help you monitor how the pages of your website are performing in search engines. Another way to use this tool is to monitor how the pages of your competitors perform in search engines. For example, you run an online retail business for sunglasses.
You may target many keywords and have some main keywords to rank for since they have the biggest impact on making people purchase sunglasses. Naturally, your competitors will also target those keywords. A tool to rank for keywords will help you track everything more clearly.
This tool helps you track how your own website and the website of your competitors rank for the keyword. You can also use the tool to monitor ranking decreases and increases for every website.
4. To troubleshoot traffic drops
What to do if you see that the weekly traffic of your website dropped by 30%? It is crucial to troubleshoot the drop and fix it asap. If the position of your website’s highest-traffic post drops from page one to page two, then it may be the main factor that causes the traffic decline.
A keyword rank checker tool will help you figure out the cause of the decline and then let you focus on optimizing the page so that you can recover the lost rankings. You don’t have to spend days fixing the trouble and looking for things that cause the trouble.
5. To find CTR issues
Another function of this keyword rank tool is to know where the pages of your website rank for some specific keywords. By knowing it, you can identify issues simply with click-through rates that can impact the traffic.
If you understand that the site ranks in position one for a certain keyword, compare the click-through rate of the keyword to see if the CTRS are below, at, or above average. Below-average CTR shows that the title or meta description of the page isn’t enough to make visitors click on the link.
This rank tracking is going to help establish what doesn’t work, what works, and where you need to make changes to improve the CTRs and also increase the traffic.
Complement the use of the keyword rank checker tool with a Hitech Terminal Enterprise. This awesome device from SMS Broadcaster will encourage people to see what you have on your website. Share the most updated link through text messages quickly and easily.