One of many influential technologies is Google ranking algorithm or search algorithm. There are about 5.6 billion Google searches every day which means Google has s huge impact on businesses. Every business owner should know what this search algorithm is and how to rank higher on Google.
It is crucial to learn some steps to get a higher rank and also to get more traffic. This way, a business will develop better and gain higher profit. The search algorithm is a process used by Google to rank content. This algorithm takes into account a bunch of factors, such as backlinks, usability, and mentions.
Search Ranking Algorithm Factors
The search algorithm is always related to search engine optimization or SEO. Google is going to decide which pages get ranked, but what factors affect the decision? There are five factors Google uses to rank websites, here they are:
1. Backlinks
Google wants to see the authoritative websites’ backlinks that are topically relevant and point to the pages you have. To get the link, you will have to build a link and then make Google trust the website and display it. This factor has been the biggest factor of Google ranking algorithm.
With this factor, Google has determined the trustworthiness of websites since 1996. You may determine whether the links can hold back the content from ranking simply by comparing the backlink profile of your page to the backlink profile of the competitor.
2. Freshness
Content freshness means how recent or fresh the content you display on your website is. This outstanding factor is very crucial, much more crucial than some other ranking algorithm factors. For example, when someone is looking for news, Google is going to rank the results published in 24 hours.
But if you are looking for something that doesn’t have to be updated, then this isn’t the most important factor. For example, if you are looking for ‘storage ideas’, you may see that the top-ranking result is from years ago. This is because excellent storage ideas don’t change every year.
3. Keyword mentions
Another factor of Google ranking algorithm is how many times the search terms are displayed on the page. It is brilliant to try including the right keywords on the website several times and in several places. You may want to place the keyword on the title, one subheading, the URL of the page, and the intro.
After placing a keyword on those positions, feel free to place the keyword in the body of the content. However, you shouldn’t place too many keywords on the page. The ideal amount of keywords is about 10% of the length of your content.
4. User experience
The next of the algorithm ranking factors is a good user experience. What does it mean? UX or user experience can encompass various things, including page load speed, mobile-friendliness, website design, internal linking, and intuitive navigation.
You may also pay more attention to meta tags or a meta description and meta title that will match search intent. Google and visitors also love websites that don’t have intrusive interstitials such as pop-ups or ads.
5. Google ranking algorithm: topical authority
Google will only display websites that most users want to value for similar content. This means if your website has additional content will be valued by Google. For example, if someone wants to access the best protein powder, Google is going to show websites that have been visited by other users.
Those websites may include the best time to consume protein, whether is it okay for pregnant women to consume protein powder, and where different protein powders come from. It is crucial to prepare a bunch of related content as well as contextually relevant links.
Build A Better Website Ranking and Grow Your Business
Every business owner needs to work hard to gain more profit by engaging with many more customers. Making your website appears on top of Google search results will help you engage with customers who try to find a good business from home or office, afar from you.
If you want to target people close to you, then the Google ranking algorithm isn’t the only solution. Use Hitech Terminal Enterprise which will help you engage with people around your business location. This amazing device from SMS Broadcaster is going to help you get new customers easily.