What do you know about SMS marketing? Do you know how does SMS marketing work? SMS marketing is a special way to promote your business. This marketing is going to send transactional messages or promotional campaigns for marketing purposes.
The goal of those messages is to communicate updates, alerts, and offers that are time-sensitive. However, not anyone will get the message, only those who agreed to receive the messages will get the promotional messages. Usually, people will give permission to text them on your website.
How to Use an SMS Marketing?
As a business owner, you can use SMS marketing in various ways. It is crucial to learn about the most common ways to use SMS marketing so that you’ll know how this marketing works and how this method will help the business you run.
Before learning about how does SMS marketing work, you need to learn about these common ways to use SMS marketing first.
Short-term promotions
Commerce and retail businesses usually use SMS marketing to drive many people to their websites or store. Those businesses usually use SMS marketing to share special promotions and coupons.
If you are planning to run a limited-time promotion or sale, then you want to use this SMS marketing. SMS marketing is a great campaign that will help you communicate the offers you have, especially if you need to inform your customers quickly.
Even though your clients are on the move, they can get the offer easily through text messages. No internet connection is even required to get the promotion.
Appointment reminders
After knowing about what is SMS marketing, you need to learn about another way to use SMS marketing. SMS marketing can remind your clients about the appointment they have with your business.
Many clients end up showing up late or forgetting their appointment because no one reminds them. This problem wastes your time since you may need to turn down another appointment because the slot was taken by someone who eventually didn’t show up.
Sending text messages to remind your client about the appointment is another answer to how does SMS marketing work.
Is SMS Marketing Effective?
People today are moving to the internet and most of them don’t use SMS anymore. This may make you think that SMS marketing isn’t effective anymore. But actually, SMS marketing is still effective and will help your business gain more profit. How?
Smartphones everywhere
In 2021, about 85% of US adults owned a smartphone. This means, there are millions of people who have a SIM card and you can reach your customers directly through SMS as an extraordinarily excellent way.
You can also include a link when sending promotional text messages to your clients. The link is going to drive engagement with the business you run. If you use inviting words, you’ll make your clients click on the link and enhance your business engagement.
Replace the email marketing
Both email marketing and SMS marketing share similarities, especially in the strategy implementation. However, you may want to use email marketing and SMS marketing differently.
How does SMS marketing work? SMS marketing will send instant notifications and alerts to your clients. Email marketing is something different you need to use when you want to share long content with your client.
Many businesses use email marketing when they need to send newsletters and new catalogs of their products.
Higher engagement rates
The engagement rates of SMS marketing are astronomical than the engagement rates of email marketing. About 90% of text messages are read under 3 minutes after clients receive them. Emails are less interesting than SMS so clients will likely read them later.
Send promotional messages instantly
Another thing that makes SMS marketing much more effective is that you can send messages instantly. Use Hitech Mini to send messages up to 318 characters.
This means you can put more persuasive words to your messages and a link that will direct your clients to any product or sale.
Or, you may want to use Hitech Terminal Enterprise One Auto. This machine is going to send messages to any providers automatically. You don’t even have to touch or click on anything to deliver the promotional messages.
Now that you know how does SMS marketing work, it is time to get the best machine to help you send those messages to your client. Get the best product from here.