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Learn Digital Marketing For Online Business Promotion Strategy
Learn Digital Marketing is learning about product marketing with digital media and internet networks. Such as google My Business, WhatsApp Business, websites, and other platforms.
How Can I Teach Myself Digital Marketing?
Now is the era of all online and digitalization. Therefore, this is also the time for business people to be more advanced in promotion, which used to only rely on traditional promotions and switch to modern promotions using online promotions.
In fact, there are more than 4.8 billion internet users in the world. This means that more and more people are connected to the internet, so learn digital marketing is starting to be needed.
Then you have to learn digital marketing to run your business, right on target and getting the desired results. Can I self learn digital marketing on my own? The answer is yes you can. You just need to spend your time and mind to start learning the important things in digital marketing
For those who don't understand digital marketing, let's learn digital marketing together by first knowing what strategies you need to understand and master before doing effective digital marketing. The important materials to understand about digital marketing:
1. Have a Target Product or Market
First you have to choose how your target market and products are, which consumers you will target to buy goods or use your products.
2. Create a Personal Website
Creating a personal website is mandatory, so don't think you want to just hitchhike on a marketplace or something else, because the website is your shop on the internet.
3. Build Social Media
You should also build social media by creating accounts on Instagram, Facebook, LinkedIn, Twitter. Choose which one you like at least 2 and it's best if you use all of them.
4. Content Marketing
Content marketing is one of the digital marketing techniques in which there is content creation as well as content distribution for consumers with the relevance of the business you are doing.
5. Understanding SEO or Search Engine Optimization
A content writer should understand the rules of SEO. Search Engine Optimization is one of the techniques for optimizing a website on a Google search page so that it is located and appears on the first page.
6. Learn Digital Marketing
Social Media Marketing or digital marketing is an activity that helps promote products, goods or services in your company by using social media accounts.
7. Email Marketing
The use of email in learning digital marketing for beginners needs to be done, so for those of you who don't have an email, you should immediately create one.
8. Maximizing SEO, SEM, also Social Media Ads
SEM is Search Engine Marketing which generally uses Google Ads. In social media Ads, you need to learn how to create creative content so that it can meet advertising standards on social media.
How Can I Learn Digital Marketing For Free?
Digital marketing can be self-taught or on-site training courses. But if you want to learn online and for free, there are several online sites that provide materials about Digital Marketing for free. Immediately visit the sites below:
1. Google Digital Garage
This online course from Google is specifically provided for candidates or online marketers, especially beginners to learn digital marketing.
At Google Digital Garage, you can learn about Search Engine Optimization (SEO), Search Engine Marketing, email marketing, how to build and expand networking as a business opportunity, and the right ways to do business through social media.
You can also get certified after you have successfully studied all the material.
2. Facebook Blueprint
You can learn how to advertise on Facebook, how to create content on Instagram, how to build engagement with customers through WhatsApp, or tips on finding an audience that fits your business. You can get certified at the end of the training.
How Long It Will Take to Learn Digital Marketing?
Some digital marketing techniques include: creating and managing websites, SEO (Search engine optimization), SEM (Search Engine Marketing), Facebook and Instagram Ads.
To create and manage a website takes an average of 3 months with an estimated study of 6 hours per week, or 2-3 hours per day. To learn SEO takes about 6-8 Months. Meanwhile, to learn SEM, Facebook and Instagram Ads takes about 6 months.