All About Location Based Advertising: How Can It Aid Business Growth?
Tech development allows more cutting edge marketing approaches to be developed. One of the results is location based marketing. It means that the marketing activities are targeted only to a certain location. Location based advertising is a marketing activity that aims to promote the brand.
The Process of Locationalized Advertising
How does location based advertising work? Basically, the marketing team needs to target a specific area for their promotional activities. People who live at one geographical location are likely to share similar characteristics, such as: culture, language, and socioeconomic status.
To determine the location, the team can use various market research approaches. Once the location has been determined, they can finally work to reach out to people who live in that specific area. A GPS-based system can help. The outreach can be done by sending text messages or phone calls.
People may also receive links that will direct them to certain apps through this mode of marketing. They will likely access those applications when the links are sent directly to their mobile devices. This method is going to be more successful if there are some interesting offers.