Marketing SMS automation involves sending text messages to many subscribers or individuals automatically when those people trigger specific conditions or at scheduled times. For example, when a customer is contacting your business, you can send auto-reply text messages automatically.
Those auto-reply text messages can inform your customers that you have received the message they sent and will contact them immediately. Several types of SMS automation will help you maintain your customers and make them stay with your company.
Different Types of Marketing SMS Automation
At least, there are two different types of automation you can use in contacting your customers. Below are more details about every SMS automation type.
1.Recurring or scheduled messages
Scheduled SMS messages are text messages you can automatically send after picking a specific time and day. For example, you may want to schedule a bulk message on your SMS marketing automation tools and send text messages to customers at 11:00 AM on the second Wednesday of every month.
When that time and day arrive, the text message is going to be automatically sent with no manual input. Even though you forget to send a message, the tool you use will send the message for you.
2. SMS drip messages
This drip campaign involves a series of automated messages that are sent to customers after they visit your website and take specific actions. You can send those SMS marketing automation messages based on specific triggers like click-throughs and sign-ups.
When you choose this SMS drip campaign, you should use text messages to send some specific messages directly to phone numbers but those phone numbers should opted-in subscribers instead of email inboxes.
Benefits of Using Marketing SMS Automation
At least, there are three advantages you can get by using this marketing automation. Get to know the details of these three advantages before deciding to use SMS automation.
1. Consistent returns
SMS automation is going to help you provide value to your customers simply by sending relevant and personalized messages automatically. You will get positive results, like an increase in sales as well as brand loyalty. This is because SMS is offering the highest conversion rate of all types of channels.
2. Intelligent engagement
With automation SMS in marketing, you can segment the contact list into different groups based on specific criteria like demographics, gender, and age. And then you can send messages that are relevant to each group. This is going to boost your SMS campaigns’ engagement rates.
3. Hands-free text messaging
With automation in text message marketing, you can have more time and focus on your business’s other crucial aspects. For example, since you don’t have to handle text message marketing, you can focus on analyzing competitors, customer service, and customer acquisition.
Various Use Cases of Text Message Automation
Text messages have been a very valuable marketing channel since it has highly-engaged customers reading and opening. About 98% of text messages were opened and read by recipients. You can use marketing SMS automation in these different cases.
1.Appointment confirmations and reminders
Appointment reminders are considered personalized messages businesses can send to customers. The goal is to notify customers of the upcoming event, like a package delivery, a doctor’s appointment, or a restaurant booking.
Appointment alerts are going to help you send updates in real-time along with some essential details. This is going to help you strengthen the relationships between your business and customer. It will also help your customers see that your business is a reliable service provider.
2. Abandoned cart reminders
The best SMS marketing automation will also help you remind your customers when they abandon their carts. Some customers may plan to buy something from your business. But they may finally leave your website without completing the purchase.
You can send automated text messages reminding them to complete the purchase and empty their cart. They may be too busy to complete the purchase. Your reminders are going to help them come back to your website and make payments.
3. Text message surveys
If you’re going to send a text message containing a link to your survey form, use SMS Broadcaster machines to deliver the text message to anyone around you. Those machines from SMS Broadcaster allow you to send messages to any phone number without saving those phone numbers in a database.
Marketing SMS automation will be very effective if you use the most effective tool. And there’s nothing more effective than using one of the SMS Broadcaster machine