Selling items online is a new way to gain more customers, boost sales, and grow a business. A lot of e-commerce websites allow businesses to sell their products and services online. If you want it more special, create your own online shop website design and sell more in your online shop.
Some factors determine your online shop’s overall success. Some of those factors include return policies, shipping costs, brand recognition, product quality, customer service, and trustworthiness. Thoughtful UX design will also be the key to providing satisfaction.
How to Create Excellent Online Shop Website Design
Your business’s online shop should provide excellent user experience design. It is going to provide customers with a friction-free and satisfying experience. The wonderful user experience design is going to convert most potential clicks into actual transactions and will make your customers come back.
Before designing your own online shop, it is crucial to know what it takes to create a comprehensive online store website. Below are several steps that definitely will help.
1. Design a secure and trustworthy website
It is essential to create a website that will make shoppers believe they can trust your online shop. Many shoppers today are concerned about their privacy. It will be helpful to make them believe that your website is going to protect your personal data simply by providing more secure transactions.
If your online shop doesn’t feel secure and trustworthy, shoppers will move to other online shops and you’ll lose sales. How can you communicate trustworthiness?
Include your business overview by providing general information, contact information, links to your business’s social media accounts, a page containing frequently asked questions, and photographs of those behind your business.
Make sure that your online shop website publishes store policies that shoppers can find easily. Return and shipping policies shouldn’t be the only details. Show some details on what products shoppers can return and how they can return them.
You may want to focus on details. Make your website look professional and legitimate by avoiding missing images, typos, page-not-found errors, broken links, and other mistakes. This way, shoppers will be able to shop more conveniently.
2. Follow your brand identity
When creating an online shop website design, you also need to focus on branding. Your business branding must be apparent throughout your online shop. Use colors that are going to reflect your brand. Also, use a style that will let people know what kind of products you are selling.
It is also crucial to make an online shopping website that will support consistent experience across the entire channels, including in-store, online, and on mobile devices. This is going to build a stronger relationship between your brand and customers.
3. Use known symbols only
Designing a website will always make you work with symbols and icons. Make sure that you use symbols and icons that shoppers can identify easily. Avoid using unfamiliar symbols and icons on your online shop website design since they are going to confuse shoppers.
The best way to avoid possible confusion is simply by providing labels for all icons you are using on the online shop.
4. Don’t use popup windows
You may believe that popup windows can provide valuable information for customers. However, popup windows are also distractions. Customers will dismiss the popup windows since they want to focus on something they’ve found on the screen.
Then, they wanted to get the information on the popup windows but they couldn’t find it anywhere. Instead of using popup windows to display valuable information, you may want to use banners or links that will lead shoppers to details they may want or need.
This way, shoppers will be able to focus on what they want first before going to the extra details you provide on the online shop design.
5. Promote your website
After designing a wonderful online shop, you’ll want many more people to visit the online shop and make online purchases. How can you start promoting the website of the online shop you just built? The easiest way is by broadcasting your online shop’s URL through SMS.
And there’s no better device to broadcast your online shop URL than Hitech Terminal Enterprise. This tool is going to easily make hundreds of people know your excellent online shop website design. Explore the official SMS Broadcaster website and start growing your business with the right device.