Restaurants Text Message Marketing – How to Do it



As per researchers, restaurants are the most searched industry by people on mobile devices, outperforming other extensively searched industries including hotels, entertainment, and retail outlets, among others. Around 80% of consumers find it appropriate to search for restaurants through their mobile phones and see their menu options before deciding on whether or not they should choose a restaurant to dine at. If you don’t have an idea about an effective SMS advertising for restaurants, simply have a look around your restaurant’s venue and you’ll find out that there are mobile phone devices everywhere. Since people are using their smartphones or otherwise for searching and deciding where and what to eat and even what to eat with, this means that restaurant text marketing represents an ideal communication channel to interact with as well as attract customers to your business.


Kind of an interesting thing is that bars and restaurants, compared with other high demand industries, have quite a slow approach to adopt SMS marketing. In our previous article, we clearly outlined the good reasons why your restaurant should try SMS or text message marketing. Well, that was just to reinforce some useful facts and benefits of restaurant mobile marketing, but one can really think that how they can utilize this marketing channel?


How Your Restaurant Can Leverage Text Marketing


For restaurants and other businesses in the food & beverage industry including coffee shops, text message marketing is quite simple. Just think of it for a couple of seconds – consumers around your venue must be thinking about to have food during some times of the day. It’s very likely that they might be doing so with the smartphone in their hand because almost everyone owns a phone nowadays. Why not appeal to them by advertising a tempting offer, deal, or discount?