Malaysian carriers are now clamping down on the country’s SMS traffic. This means it is very important for businesses to learn about the country’s regulations related to SMS broadcast Malaysia. To check the latest regulations, you can find details on the internet.
The MCMC or Malaysian Communications and Multimedia Commission provides information you can access online. By understanding the latest regulations, you will be able to broadcast SMS messages much more comfortably, knowing that you don’t break the country’s rules.
New Rules In SMS Broadcast Malaysia
To combat the online fraud trend that keeps increasing in many countries. The Malaysian authorities are going to block SMS messages that are containing one of the following:
Requests for user’s personal information like bank account number, identification, card number, name, and so on.
Fixed or mobile numbers that are provided so users can call back.
Hyperlinks that require users to click.
All text messages to Malaysia that consist of phone numbers and URLs have to be whitelisted so that those text messages won’t be blocked. This means businesses that are trying to broadcast messages must provide details of the company.
For example, businesses should show the company’s name, phone number, and a sample of the full company’s URL. This way, Malaysian regulations will whitelist those businesses. As a result, those businesses can broadcast text messages to many people at once.
If you’re new to the country, then you may want to work with an experienced sales advisor. The advisor is going to make sure that your text messages comply with all SMS regulations in the country.
Details of The Latest SMS Broadcast Malaysia Regulations
The MCMC provides these new details of SMS regulations every company must follow. By following the rules, you will be able to run your business smoothly and successfully in Malaysia.
1. Time restrictions
Businesses are allowed to send marketing SMS messages to Malaysians, but they need to follow the rules related to time restrictions. Marketing traffic in Malaysia is allowed only between 8 AM and 8 PM. Don’t broadcast SMS messages before 8 AM or after 8 PM if you don’t want them to block you.
2. Contains brand name
All traffic you send through an SMS broadcast machine must have your brand name inside the message content. If you don’t show the name of your brand in the content of your text message, the traffic will be considered international even though it is actually sent over the local bind.
If your text message traffic is considered international traffic, you will have to pay penalties and higher costs.
3. Avoid some contents
The next SMS broadcast Malaysia regulation is, that companies should never send text messages containing gambling, racial, adult, and religious content. If they detect any of those in your text message content, they will block your brand.
4. Flooding
A numeric sender ID that sends over 10 SMS messages in quick succession is going to be considered flooding. The sender ID will then be blocked. This means, businesses shouldn’t send more than one text message per 60 seconds in 10 minutes.
5. Sender ID regulation
All sender IDs are going to be overwritten with local long code or shortcode. The code is going to be unique and represents only your company. No other brands or businesses will use the same code as yours.
6. Other requirements
Every text message you send to all customers must include instructions to opt out. This is going to let your customers choose whether they will continue receiving your promotional messages or not. The instructions must be very clear so that everyone can follow them easily.
Send Messages To Everyone Around
Businesses can use different methods to send promotional and transactional messages to potential and loyal customers. One of the most effective ways is by using the Hitech Terminal Enterprise from SMS Broadcaster. This is a very special machine designed to broadcast SMS messages to everyone.
With this device, you can send messages to hundreds of people around your business location. The compact design of the machine allows you to carry it out with you in a car. This way, your marketing team can send promotional messages to many more people.
However, make sure that you educate your team so that they are going to follow the latest SMS broadcast Malaysia regulations. This is how you can succeed in Malaysia.