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Updated List of Unicorn Startup Indonesia

Updated: Sep 11

As it were two years after its dispatch, online stock-trading stage Ajaib has overseen to end up the most up to date Indonesian unicorn – a term that commonly alludes to a start-up company’s esteem coming to the 1 billion USD stamp. Let's check other unicorn startup Indonesia in this article.


What is Unicorn Startup Indonesia?


unicorn startup Indonesia

The development trend of startups in Indonesia continues to show an increase. In fact, the number of startups in the country is predicted to continue to grow at this time. There are also many waves of layoffs in the sector. Startup itself is a term that means a start-up company.


That is, a company that has just started or has not been operating for a long time and continues to develop its market share. In the country itself, there are a number of successful startups bearing the title of unicorn, namely companies with a value of more than US $ 1 billion or around Rp. 14.3 trillion.


What are The Unicorns in Indonesia?


As Indonesia’s one of most recent unicorns, Ajaib presently brings the number is increased, which incorporates conspicuous endeavors such as e-commerce stage Bukalapak, multi-service application Gojek, and online travel organization Traveloka.


Whereas Indonesia’s unicorns could seem unassuming in comparison to the 800 or so other unicorns within the world, it is very critical particularly when considering that there are as many as 40 in Southeast Asia.


As such, the development of these Indonesian unicorns demonstrates the plausibility of solid financial development for the nation post-COVID-19, but more critically, it moreover means that Indonesia and its citizens have overseen to cultivate a culture which energizes commerce advancement and future speculation openings.


How Many Unicorn Companies are in Indonesia?


The development of the startup ecosystem in the world, especially in Indonesia, is experiencing very rapid development every year. In Indonesia itself, there are already several startups that currently have unicorn status. So who are the” unicorn startup Indonesia” today?


1. Gojek


Gojek is the first startup in Indonesia to get a unicorn title. Gojek was founded by Nadiem Makarim in 2010 in Jakarta. At first, Gojek used a service with an ordering system through a call center.


Over time, Gojek is growing very rapidly. In 2015, Gojek launched an application with three types of services that they offer to the public: GoRide, GoMart, and GoSend.


2. Traveloka


This startup is a company that provides online flight, train, hotel and other ticket services. Currently, through Traveloka you can even pay electricity bills, water bills, buy credit and others. After 5 years of existence, in 2017 Traveloka succeeded in becoming one of the unicorn startups in Indonesia.


3. Tokopedia


You are certainly no stranger to this one startup. The reason is, how many people do online shopping through Tokopedia. Tokopedia was founded in 2009 and was founded by two people named William Tanuwijaya and Leontinus Alpha Edison.


Since its establishment in 2009, Tokopedia has experienced rapid development so that until now it has become an influential unicorn status in Southeast Asia. One of the largest investments obtained by Tokopedia came from Alibaba with a total of US $ 1.1 billion.


4. Ovo


OVO is known as a digital payment system today in the wider community. With OVO, payments no longer need to use cash. This startup is a digital payment platform under the Lippo Group. The development of OVO itself is fairly rapid.


5. Bukalapak


The company was founded by Achmad Zaky in 2010 with Fajrin Rasyid and Nugroho Herucahyono. Like Tokopedia, Bukalapak is also one of the e-commerce sites in Indonesia.


6. Xendit


Although rarely highlighted by the media, Xendit is one of the fintech startups with the unicorn title in Indonesia. He is a startup company founded by Moses Lo in 2015.


7. J&T Express


The company was founded in 2015, and has expanded its work area to a number of countries in Asia, such as Vietnam and China. In Indonesia, J&T Express itself is a logistics delivery partner in a number of well-known e-commerce and marketplaces and the only startup in their field.


8. Ajaib


As a fintech company engaged in stocks and mutual funds, Ajaib has succeeded in becoming one of the unicorn startups in Indonesia. They officially bear the title of unicorn after receiving a Series B funding injection worth US $ 153 million from DST Global.


9. Kopi Kenangan


Kopi Kenangan finally officially became a startup that managed to get a unicorn title in Indonesia as of December 27, 2021. Kopi Kenangan also claims to be the first New Retail F&B company to successfully hold the title of unicorn in Indonesia and Southeast Asia.


10. Online Pajak


This company is basically a tax management platform. They serve the calculation of the amount of the insured tax that must be paid by taxpayers, facilitate deposits, and annual notification letters.


Indonesia ought to strike an adjustment between change that energizes commerce improvement, whereas too playing near to those who are powerless, and consolidating imaginative advanced arrangements that offer assistance to these communities.


By leveraging the quick digitalization that the nation is encountering, Indonesia can sanction arrangement change that boosts the network and eventually works toward computerized inclusivity. Unicorn startup Indonesia will make it grow.


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