Keeping up with the latest technologies and trends can be a terrifying task, particularly you’re your business needs to communicate with customers. That’s why, it is essential to learn every detail about WhatsApp API for businesses.
Those who are new to the messaging APIs and those who are professionals need to know everything about WhatsApp Business API. This technology is going to help businesses enhance their power and grow stronger.
Understanding WhatsApp API Business
WhatsApp Business API is a wonderful messaging solution that’s designed to let businesses use WhatsApp to interact with customers in a much better way. This API (application programming interface) was launched in 2018.
The goal of this API was to provide medium companies and large companies with the capability to receive and send messages to customers at scale. Compared to the standard WhatsApp app, this API comes with advanced features like chatbots, automated messages, and so on.
By leveraging WhatsApp Business API, your business will be able to get more effective and personalized communication with customers. It is going to lead to increased customer loyalty and satisfaction.
Awesome Features of WhatsApp API
WhatsApp Business API comes with two categories of features. The first one is messaging capabilities that include templates for WhatsApp Business API, automated messages, and chatbots. Another category is tools to integrate with other businesses.
Marketing automation software, payment gateways, and CRM software are features of the second category. Here are the details of those awesome API features.
Chatbots
One of the best WhatsApp API features is chatbots. These are automated programs that are going to simulate conversations with human users. What makes this feature special is it uses NLP or natural language processing algorithms when handling various ranges of customer queries.
Chatbots can even provide instant support anytime your customers need help, even outside of your business hours. It makes chatbots much more attractive for different businesses, especially ones that are trying to enhance customer communication while streamlining operations.
Businesses can also use chatbots in WhatsApp API for sales and marketing purposes. For example, you can use chatbots to conduct surveys or promote new products. With WhatsApp Business API, all types of businesses can deploy and build chatbots very easily and use them as an effective tool.
Automated messages
These are pre-written messages sent automatically to respond to certain triggers or events. For example, when your customers place inquiries or complete their transactions, automated messages are going to help.
This feature of business WhatsApp API is going to let businesses provide personalized and timely messages to all customers without any manual intervention necessary. Every business can automate messages with dynamic fields. For example, you can customize a customer’s details or name.
This way, the automated messages you send will feel more relevant and personal. Order confirmations, appointment reminders, and shipping updates are examples of automated messages. By using this feature, you can improve efficiency while saving resources and time.
Message templates
Another feature of WhatsApp API is message templates businesses usually use to send messages through WhatsApp to their customers. Those message templates are designed to let businesses send helpful, policy-compliant, and relevant messages.
Also, you can use message templates for various purposes, like sending order confirmations, appointment reminders, shipping updates, and more. Sure, businesses can personalize message templates with dynamic fields, such as order details and the names of the customers.
By using this feature, businesses are going to save their resources and time while improving customer communication and maintaining consistent messaging.
Payment gateways
The next reason you should download WhatsApp API is its amazing feature known as payment gateways. With this feature, businesses can receive electronic payments from their customers. when a customer makes an online purchase, this feature will handle the payment more securely.
The payment gateways feature is going to send information between the bank of the customer and the bank of your business. Payment gateways can accept various types of payments, including digital wallets, debit cards, and credit cards.
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Modern businesses need to consider using WhatsApp API. However, this isn’t the only technology to use. SMS Broadcaster offers many awesome devices with the latest technology as well. Those devices let you reach out to many more people around your business location.
With Hitech Terminal Enterprise from SMS Broadcaster, your business will be able to send messages to hundreds of potential customers while maintaining your loyal customers through WhatsApp Business API.