WhatsApp Business Web is a web-based platform you can use on a personal computer. This powerful platform is going to help you connect with customers, manage conversations, and drive business growth. If you’re new in business, then you’ll need to learn how to use it.
This incredible platform is a special product from Meta for businesses all around the world. With this platform, businesses will be able to use amazing features that are going to help them connect with all customers and be more responsive than ever. Below is everything about this business platform.
What Is WhatsApp Business Web Platform?
This business platform is a desktop version of WhatsApp Business. The web version is going to mirror all functionalities of the WhatsApp Business app on your smartphone. With this platform, your team and you can maintain conversations, service, and contacts on WhatsApp on different devices.
With this WhatsApp Business platform for your PC, sales reps will be able to engage with your customers much more easily. They don’t have to switch between desktop and mobile to access work-related tools since everything is available in one place - the desktop.
WhatsApp Business Web offers various features and benefits for businesses. Businesses will get access to messaging, they can create group chats or join ones, find conversations quickly and easily with the search feature, and more.
Different Features on WhatsApp Web, Desktop, and App
The three versions of WhatsApp platforms: web version, desktop version, and mobile app, share similar functions. However, not all features of the mobile WhatsApp Business app are available on the desktop and web versions. Below are the differences in different sectors.
Messaging
The mobile app version that doesn’t require any login in PC offers 5 features: receive and send messages, send voice messages, send media files, broadcast messages, and make audio and video calls. The other 2 platforms don’t have the same features.
If you run WhatsApp Business Web on a web browser like Chrome, Opera, or others, you won’t be able to make audio and video calls. You also cannot broadcast messages to contacts. However, the web version can still send and receive media files, voice messages, and messages.
If the platform you use is the desktop app, then the only thing you cannot do is broadcast messages to your contacts. The other 4 features are still available on the desktop app of WhatsApp Business.
Automation
Five features are also available in the automation section of WhatsApp Business Web login. The mobile app allows you to create quick replies, access quick replies, add new labels, and create away and welcome messages. But there is no way to use keyboard shortcuts.
Keyboard shortcuts are only available on the desktop app version of WhatsApp Business. This version also allows businesses to access quick replies. However, users of the desktop app version cannot create quick replies, away and welcome messages, and new labels.
Users of WhatsApp Business Web on web browsers can only access quick replies. Other automation functions cannot be accessed on this version of WhatsApp Business.
Promotion
WhatsApp Business also allows you to promote products and services to customers. With the mobile app version, businesses will be able to create catalogs, create click-to-WhatsApp ads, add a WhatsApp button to social platforms, and upload status.
The desktop app and web versions share similar functions but both versions don’t let you add a WhatsApp button to social media platforms of your business.
How to Set Up WhatsApp Web Platform for Businesses?
Businesses need to know how to connect the WhatsApp Business mobile app and its web version. Below are easy steps to learn.
Download the desktop app of WhatsApp Business or visit web.whatsapp.com on any web browser.
Run the WhatsApp Business mobile app on your device then open Settings or Menu.
Tap the Linked Devices option and then scan the WhatsApp QR code that appears on the computer screen.
Your WhatsApp Business account is now accessible on your personal computer.
Keep in mind that your WhatsApp web account cannot be accessed if there’s no WhatsApp Business account on your mobile phone. Keep your WhatsApp Business app on the smartphone online at all times.
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WhatsApp Business Web will help businesses reach out to loyal customers with automation and promotional messages. But this platform won’t let businesses send promotional messages to new people. The solution you’ll need is Hitech Terminal Enterprise devices from SMS Broadcaster.