The more people purchase your product, the profit you get is higher. Yet, it needs excellent strategies to make it happen. E-commerce funnel should be built to drive growth and this is something that your business might miss when it started as a small business.
The customers’ journey is important for the business to know. It shows how high awareness that you have gotten from the efforts that you have made. The purchasing journey is always complex and if you are not innovative enough, the customers will leave. Look at the important steps below to build it.
Building E-Commerce Funnel for Business
Raising Awareness
In the funnel of e-commerce, raising awareness for the audience is at the top. This is the first stage because you have to be able to make people aware that your business does exist. After that, the customers should notice that there is at least one product that will solve their problem.
This is the stage where you should introduce your brand with the values you have. Some potential customers are people who might not be aware that they have that problem. Thus, raising awareness can be from engaging with the audience by giving information.
The e-commerce should improve the speed of their site. Meanwhile introducing the contents to the audience should be paying attention more to the quality rather than quantity. The originality of your content matters to build an e-commerce funnel.
Creating Interest in Public
After raising awareness, e-commerce should create interest. This is the stage where the potential customers will feel related to the value of your brand or company. In this stage, customers usually engage with the story you share. This is way better than a simple awareness of your existence.
What kind of interest have you gotten successfully? It means they download your paper, follow your social media, and subscribe to the newsletter. They cannot wait to get more updates and information that you are going to share in the future.
The easiest way in this stage is integrating social media into your site and otherwise. When they know where to get more information, it is one step ahead that can increase their journey to know more about the products and brand. For a better method, you can include a call to action either.
Offering Values to Convert into Decision
This is the stage of the e-commerce funnel where the consumers are more interested in your products, yet they have not made any purchases. However, they already know the brand well, including its reputation and products. This is the step where brands should show their values.
This stage is successful for the brand when the customers deliver some information from mouth to mouth and by making user-generated content. The company gets effective and efficient promotions from them. They are more trusted because the story-telling is about sharing experiences.
At this stage, you have to provide information that should be clear and straightforward. Using points in the caption or designing infographics to display are the best methods and are more appealing to potential customers. This stage is also the stage where people help the brands make journals.
The Customers Purchase
This is the peak of the e-commerce funnel where the customers finally decide to purchase your products. The action stage is the goal which means their journey is successful. Checkout experience should be improved from time to time because this is what makes your business profitable.
Saving customers’ time is a precious action that the company should provide. E-commerce can give the site a button to buy which stands out and is big on the page. After that, they can fill in their address and choose the payment method. The more options available are better for the customers.
As with e-commerce, the company should ensure that the safety of the website is well-guarded. The customers are willing to share their private information if only there is a guarantee to it. The site should show the T&C about sharing information to e-commerce platforms and the customers should agree.
Building an e-commerce funnel can be done by broadcasting messages to the loyal customers who have shopped through the e-commerce. This method is practical and you can rely on an SMS broadcaster device. The device will broadcast messages to many numbers at one time to save your time.