Gaining organic traffic is a crucial part of your business’s digital marketing strategy. One of the best ways to increase organic traffic is by getting higher rankings on Google. If you know everything about SEO content writing, you’ll be able to get higher rankings and organic traffic.
An effective SEO strategy is going to help your business. However, it should be more than applying off-page and on-page SEO rules to the website you are running. SEO writing is essential and it is going to guarantee that your business won’t neglect your pages’ user experience.
Everything About SEO Content Writing Rules to Follow
SEO writing is a content writing process. The goal of this process is to rank your website on Google’s first page and other search engines’ first page. You can achieve the goal by researching relevant keywords before creating optimized content to answer the intent of your users.
If you want your website on the first page of Google and other search engines, these rules will help.
1. Always write for humans
The first thing you should know about content writing is knowing your target audience. By knowing your target audience, you will be able to write for them. SEO writing is a part of SEO. Another essential part of SEO is backlinking.
This means, that when you write the content, it should attract backlinks from some other websites. The goal of this backlink is to improve the SEO. That’s why, the content you are copying must be written for your human audience first.
If the content sounds too keyword-stuffed or robotic, some sites won’t want to link the content immediately. Instead, they’ll wait.
2. Learn Google’s Algorithm
The next thing to learn about the content writer is understanding the latest Google’s algorithms. Google is now considered the biggest search engine in the world. You need to know how to use Google’s algorithms to drive more traffic to the website of your business.
Google is tweaking its search algorithm regularly. This way, pages with excellent quality can be ranked more highly. One thing to know about SEO content writing is that Google wants its search engine to be very effective.
When you finally understand what Google and all search engines are looking for, you will be able to create quality content that search engines would love.
3. Learn how to find keywords
SEO content writing involves keyword research and choosing the best keywords for content. Don’t pick a random keyword for your content. You should know how to choose popular main keywords and choose long keywords carefully.
You may want to find keywords with a lower search volume. SEO copywriters must be able to assess the competition amount for each phrase or word before choosing the right keyword for the content.
4. Write long content
The algorithm update of Google Panda 4.1 was designed to reward more informative and longer content while penalizing thin content. This news about SEO content writing means you should provide at least a thousand words of high-quality content on each page.
Shorter pages usually have less complexity for the new Google algorithm. Providing longer content will give you the freedom to give information in various ways like tables and lists. Every page should contain a lot of information.
Using different methods in presenting information will be helpful to search engines and visitors who don’t like reading.
5. Use unique sentences
Search engine algorithms are going to reward unique content. If parts of your website page are copied from other web pages, your website page will be marked as spam. This isn’t good since your website page will get a poor ranking.
One effective SEO content marketing strategy you should use is special websites like Copyscape that will help you know whether every sentence of the SEO copy is considered unique. If the Copyscape finds any duplicates, you need to reword those phrases and keep them sound natural.
Combine SEO Marketing with SMS Marketing
Knowing everything about SEO content writing and enhancing your SEO marketing strategy is an essential step. But you shouldn’t forget some other marketing methods, such as SMS marketing. SMS marketing is going to let you reach people who don’t explore the web.
Use SMS Broadcaster’s Hitech Terminal Enterprise to reach those people. This device is going to let you broadcast SMS messages to hundreds of people around your location.