One of the cool Instagram features that has been very famous for years ago is Instagram Story or IG Story. Just like some other features of the app, Story also uses the algorithm of Instagram Story views that’s curate and deliver the right content to users.
How Does The Algorithm of Instagram Story Views Work
The main goal of the algorithm is to keep all users engaged so that they will spend more time on this app. To achieve the goal, the app will take some factors into account when it is ranking Stories. These are some factors the algorithm is going to consider.
1. User Engagement
User engagement is a very essential factor that’s going to influence Stories ranking. The algorithm is going to consider how much a user interacts with a particular content of another user. For example, if you share, comment, and like a user’s Stories, Instagram is going to prioritize that user’s Stories.
The Instagram Story views algorithm is going to make sure that you get the content you desire. This algorithm is a brilliant method for brands who often use Instagram Stories to promote their products.
2. Time Decay
Instagram is going to prioritize recent Stories to keep Instagram current and fresh. The more recently Instagram users post Stories, the higher the likelihood those Stories will appear at the feed’s top. This encourages all users to check Instagram regularly to see what happens in real time.
The algorithm Instagram Stories also forces brands to make sure that they post Stories at the right time. Brands need to know the best time to post Stories since not everyone checks their Instagram at the same time.
3.Relationship with other users
The algorithm of Instagram Story views will assess the strength of the relationship of an account with some other users. If a user interacts regularly with a profile by tagging each other, exchanging messages, and being tagged together in Instagram posts, that profile’s Stories will appear higher.
This feature and algorithm have a specific goal: to keep a user connected with the closest family and friends. And if an Instagram user interacts regularly with your business account, you can promote your products to that user much more easily.
4. Content Relevance
The content type you engage with is going to play a role in the algorithm for Instagram Story. The platform will analyze past interactions as well as the content users have shown interest in. Then, it is going to use the information to display IG Stories that are similar to the ones they engaged with.
For example, if an Instagram user often likes posts related to food, they are more likely to see Instagram Stories that are related to cooking and food. If you own a brand, your Stories will likely appear to Instagram users who have an interest in your niche.
5. Location tags and hashtags
The use of location tags and hashtags in Stories will also be used by the algorithm of Instagram Story views. Those tags are going to increase the visibility of your Stories. When you are looking for a specific location or hashtag, Instagram will show you Stories that include the tags.
Those Stories will appear, even if they are from users or brands you don’t usually interact with. Make sure that you use related location tags and hashtags every time you post Instagram Stories to promote your services or products.
6. Clicks and profile searches
If you visit a user’s profile regularly or click on a user’s Stories from the feed, the algorithm for IG Story is going to take what you do as a signal, showing that you are interested in that user’s content. As a result, that user’s Stories will be ranked higher in your feed.
So, if other users of Instagram click your Stories that appear on their feed or visit your profile by searching your username in the search section, Instagram will believe that you own something they need. Instagram will then promote your Stories to those users.
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Understanding the algorithm of Instagram Story views is essential. Another essential thing to learn is how to use the SMS Broadcaster device to promote your brand to people nearby who have no Instagram account. This broadcasting device can send hundreds of messages at once.