The buyer’s journey is such a great experience that a business in eCommerce should know. The stages from awareness to decision are crucial to improving the sale. This is why a business team should know eCommerce funnel optimization and how it works. It helps the business to have unrivaled competitors.
Buyer always comes with no idea the first time, even if they do not know that they have particular problems where it needs to be resolved. As the brand, it is the task to inform them that their problems can be removed by using your products. There are some elements to know that you can optimize.
The Steps of eCommerce Funnel Optimization
1. Optimizing on Raising Awareness
Raising awareness for the customers and potential targeted audience is important to attract more people. The optimization can start from SEO where you should know which keywords people are trying to look for some information related to your products. This is used for blogging and building a stronger website.
Another method is using social media advertising. Platforms such as Facebook and Instagram provide business accounts to soar high with targeted ads for certain audiences. The price of using social media ads is very affordable. You can set up certain demographics that you want to reach to see the ads.
2. Creating Informational Website
The shopping experience will be faster for the customers when they have better information about the brand and the product. Therefore, creating an informational website is part of eCommerce funnel optimization. The design of the website should be user-friendly and easy to navigate for all visitors.
Visualization on the website is also crucial because more visitors are interested in visual information. Creating infographics and interactive content will make them engage with the website. For example, quizzes on the website with small prizes such as coupons and vouchers will convert a visit into a purchase.
The brand should know the main reasons why some visitors decide to leave the website faster before they get information. It can be an insight to improve your conversion. Some points on the website could be frustrating for them. Sometimes, it can be only about loading times or visual clutter.
3. Providing reliable chat support
Chat support is one of the methods for eCommerce funnel optimization. By providing support for the customers, they will not leave the eCommerce easily. When they are questioning about the products and services, they know chat support will solve their problem. Chat support should be both a bot and a real person.
Another method to lead to higher conversion is providing a section to show social proof. It means the customers can show what they have bought and review it. It can increase the sales for the brands because other potential customers trust other buyers more.
Leading funnel conversion is also by signing up for newsletters through emails or following channels on instant message service. It becomes the place where they get more information about the brands faster. The notification pops up and they immediately read the information without opening the eCommerce.
4. Giving loyalty programs
This program is attracting customers to be more loyal to your eCommerce platform. They try to reach a certain tier to get the rewards you offer. The repeated purchase increases conversion and leads them to do mouth-to-mouth power to invite more people. The rewards can be vouchers or coupons for another purchase.
5. Providing after-sale support
After-sale support is a support that eCommerce provides when the customers have bought the products on eCommerce. This is such an important element because they tend to seek some solutions when they face problems such as damaged items, incomplete number of items, etc.
6. Upgrading security
Security is one factor in eCommerce funnel optimization because customers will not be interested in eCommerce if they cannot make sure that the platform is safe. The customers give their information, so the platform should upgrade their security.
7. Helping the checkout process
The checkout process is the final process that will be the point of conversion. To help customers with this experience, you should make sure that the process is simple with many payment options available.
Upgrading eCommerce funnel optimization can be done by broadcasting some messages to loyal customers through SMS. A device as an SMS broadcaster is a helpful method to keep engaging with the customers. You can get the latest information fast and efficiently.