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Email Marketing is An Important Role In A Company's Marketing Strategy

Email marketing is a procedure that many organizations use to do advertising. In simple terms, this strategy means using email as a marketing platform.


What Is Email Marketing Used For?


Email marketing is a marketing technique that is based on sending your preferred targets with promotional messages via email.


Marketing via email is not spam or greetings from old friends. If the understanding is drawn, this marketing method is the middle between those two types of email.


When used properly, this marketing technique can help you build good relationships with customers. However, at the same time it also provides information about your product.


Email Marketing
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What Are The 4 Types Of Marketing Emails?


Email marketing also plays an important role in a company's marketing strategy. Messages sent to customers not only provide product-related information, but are also effective for building relationships with consumers. Here are 4 types of email in marketing emails:


1. Welcome Email


The welcome email is the first message an audience will receive when they sign up for a corporate marketing email subscription. Through this message, you can give a more personal impression by mentioning the name of the audience.


2. Email Survey


Who would have thought that through these short messages, companies could get feedback from the audience. Through this survey, the company can find out the level of satisfaction to the needs of the audience, as well as improve the services that have been provided.


3. Promotional Emails


As the name implies, companies can take advantage of this type of email marketing promotion to send messages to an entire audience. The form of the message can be in the form of discount offers, limited vouchers, promotions for certain events, and so on.


4. Newsletter


Newsletters are marketing messages that contain important information regarding the latest product announcements.


It turns out that email messages are not only limited to presenting information, but can also be used for the latest products and premium content that can only be obtained by subscribed audiences.


What Are The 3 Types Of Email Marketing?


The types of emails are growing, starting from what was originally just text to now being so attractive with pictures and videos. Do you retain your customers with email marketing? Here are 3 types of marketing via email that you should know:


1. Custom Email


A special email or also known as a stand-alone email only contains information about one offer. For example, you can tell your target customers about a new product you have launched or invite them to attend an industry event you are hosting.


2. Lead Nurturing Email


As a marketing tactic, lead nurturing is all about understanding your customers' timing and needs. That's why it's important to define your buyer persona to effectively reach your consumers. Otherwise, your email is left unopened or even deleted.


3. Sponsored Email


If you want to try to reach different customers and get new directions, you might want sponsored emails with display ads.


What Are The 5 Steps Of Email Marketing?


Here are 5 steps to start marketing via email to ensure every marketing messages that you send will bring you more sales:


Email Marketing
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1. Choosing The Right Tool


When you want to implement this marketing technique, the first thing to do is to choose and subscribe to a proper marketing tool.


By doing this, it will ensure that you no longer need to send one email at a time, but send multiple emails at once.


2. Swallow The Contact List


After choosing the right tools, the next thing you need to do is collect contacts to send emails to.


3. Design The Email As Attractive As Possible


Make the email design as attractive as possible. Take advantage of the email templates provided by the proper tools that you already own.


4. Write Content Email


The main purpose of email is for customers to understand the desired information. However, creating persuasive content cannot be done in one try.


5. Sending Email


One thing to consider when sending an email is time. Do some research first to determine when is the best time to send an email.


Those are some types of email marketing that you can use as a marketing strategy to strengthen relationships with your audience.


In essence, this marketing technique plays an important role in increasing sales through the digital world. If you haven't mastered it, you should start now for the sake of your business continuity.


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