How Your Business Can Use SMS Marketing

Now a day’s businesses are after discovering how to integrate SMS marketing effectively into their marketing models. Smart, targeted campaigns can be easily organized and controlled using this tool for marketing. This platform of marketing is a very useful tool that has been proven over time to reach out to the customers. Reaching via email or direct mail is in comparison rather too slow mediums. The social media is filled with too much clutter and spam that the message often does not reaches it meant to be the audience. The latest research has shown that most of the millennials prefer the medium of text message service over the typically used phone calls to receive any kind of customer service for any product.

Any organization with a multi-channel marketing strategy is deemed to have SMS as its integral part to be more productive. An efficient text marketing strategy can engage the customers in a very positive and result-driven way in the buying process of any product or service. SMS marketing services have been proven effective in the process of leads generation as well. The best thing about the SMS marketing service is that it makes the marketer’s life a lot easier than email marketing. They don’t have to deal with the trouble of creating such messages that accidentally land in the spam folder of the customer. What makes this tool to be very effective is the reason that no one needs to execute a mobile phone as it can easily be done via other mediums such as SMS sender device. See our previous post to learn more about the beneficial impacts of this medium of rapid communication.

Different Ways You Can Use SMS Marketing

To run an SMS campaign, you will require an SMS Broadcaster which can send bulk SMS at a small cost. You would need to create a marketing message and choose your contacts before they are sent through an SMS broadcast device. Here are some of the most common uses of SMS marketing strategies and what they should contain:

SMS Coupons

Sending coupons through SMS advertising is an excellent way to boost both online purchases and in-store traffic. An SMS coupon provides a special discount or price for the customers with a bit longer termination date. Your message content, however, should be engaging while containing the offer, its details, and expiry.

Promotional Deals

Much like a sale, a promotional deal is typically signified by offering a percentage discount on certain products or services, such as 15% off all bed frames this weekend. For the sake of creating a call to action for the customers, it’s important to time these kinds of offers. Your promotional SMS text message must include the respective terms and conditions as well as the landing page link. It should be done in a tempting way for the recipients to make a decision on a whim.

Flash Sales

Flash sales are an effective way to clear out the older models or leftover seasonal stock. Announce your flash sale by sending thousands of messages to your entire database with the help of an SMS blaster. Some of the common phrases used in the flash sale messages include ‘warehouse clearance”, ‘this weekend only’, ‘all stock must go’, and things like that.

Text-To-Win Contests

Text-to-win contests, competitions, or sweepstakes are one of the most classic ways to drive engagement and attract new customers. SMS your contest including the requirements of entry, the prize, and the dedicated number link to your SMS account. With these promotions, you’ll get a huge list of contacts to whom you send further marketing material.

Alerts and Notifications

You can also use SMS tools to send notifications and alerts which can contain various marketing messages, like about new products and services, stock arrivals, store opening hours and closures, and more. Your SMS alerts or notifications must include a landing page, special event or new product page while inserting a short URL into them.

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